Did you know that nowadays, everyone is turning to video content as a primary way to promote their businesses? Video marketing on social media is an effective strategy for companies of all sizes, and it can be done in many different ways.
So, here we will discuss what video marketing is and why it’s essential, which social media platforms are the best to use in 2023, and the six steps for successful video marketing on social media.
What Is Video Marketing?
Video marketing is creating and sharing content to promote a business’s product or service. It can include videos posted on social media, YouTube channels, video ads, and more. It is a powerful tool for businesses because it allows you to reach potential customers engaging personally.
Why Is Video Marketing Important?
That’s because data has proven that video is one of the most effective marketing strategies in modern times. It is cost-effective, has a higher conversion rate than other types of content, and is more likely to be shared.
Additionally, video content is much easier to consume than text-based content and can reach a larger audience with less effort. Video marketing allows businesses to create more compelling content with fewer resources and time.
Best Social Media Platforms For Video Marketing In 2023?
In 2023, the best social media platforms for video marketing are Facebook, YouTube, LinkedIn, and other popular networks. Each of these platforms has its benefits and features. Let’s talk about each one of them in more detail.
Since Facebook’s launch in 2004, it has been the go-to platform for video marketing. It is one of the most popular social media networks, with over 2.96 billion active users. And the specific thing is that it targets the right audience with its advanced targeting options.
Facebook also offers a variety of video content formats, such as live streams, pre-recorded video ads, and 360-degree videos. Additionally, it provides excellent analytics, giving businesses valuable insights into their audience’s likes and dislikes.
YouTube was founded in 2005 and is the second most popular social media platform after Google and Facebook, with over 2.6 billion active users. It’s one of the best platforms for video marketing because it allows businesses to reach a targeted audience and get views quickly.
It is generally known for its long-form content and is the best platform for sharing tutorials, webinars, product reviews, and other engaging and lengthy video content. It also has practical tools for uploading, monitoring, and scheduling video content.
Instagram was launched in 2010 and has grown to become one of the most popular social platforms. It is used by over 2 billion active users each month.
It’s an excellent platform for video marketing features such as Stories, Reels, and IGTV. It also offers advanced targeting options and analytics, so businesses can easily understand their audience’s preferences.
LinkedIn is a professional networking site with over 900 million users. It’s great for video marketing because it allows businesses to reach a professional and educated audience.
Remember, the audience on LinkedIn is more professional than on other platforms, so the videos should be shorter and focused on specific topics such as product features, company culture, and customer stories.
It’s perfect for advertising B2B services, sharing company news, hosting video webinars, etc.
Other social media platforms can be used for video marketing in 2023, such as Instagram, Snapchat, etc. Each offers unique benefits, so you should research each to see which would benefit your business needs.
Note: Every platform also includes advertising options for creating engaging video ads. So, based on your strategy and target audience, you must choose the right platform for video marketing.
Now that you know the best platforms for video marketing in 2023, let’s talk about the strategy you need to be successful.
Six Steps To Successful Video Marketing On Social Media
Video marketing on social media is an effective strategy to help businesses succeed. Here are six steps to success:
Decide Your Platform(s)
We have already discussed the most optimal platforms for video marketing in 2023.
When deciding which is suitable for you and your target market, here are some valuable data from wyzowl– that provides insight into what other successful video marketers have chosen.
However, there are different specific formats for specific platforms like
- Facebook Live,
- Facebook Stories.
- Instagram Stories,
- IGTV and Reels.
- Long term Videos Series,
- Webinars, etc.
Create Your Video Marketing Goals
Your video marketing goals should be related to your overall business objectives.
Videos are an excellent way to elevate your marketing funnel and accomplish ambitious goals like increasing brand visibility, generating website traffic, turning leads into customers, or boosting social media engagement.
With the right social media video strategy in place for each stage of the typical five stages of a marketing funnel – awareness, consideration, conversion, loyalty/retention & advocacy – you can quickly capitalize on this powerful tool.
Choose Your Video Format
Depending on the platform and goals you have chosen, several types of videos exist to consider. Some of the video content are:
These videos are a great way to cultivate brand awareness with potential customers. These videos should be up to a point, just like; Tutorials, how-to’s, and interviews can all be excellent options for this type of content creation.
These videos are perfect for introducing new products and services to prospective customers. They should include information on what’s featured in the offer, along with other relevant information such as pricing, testimonials, and more.
These types of videos are perfect for increasing social media engagement. They should be entertaining and creative to stand out from other video content, like; Comedic skits, parodies, and music videos should all be channeled to increase engagement.
Behind The Scenes
These videos are great for showing a different side of your company. You can use them to introduce core team members, show workplace culture, and give viewers a glimpse of your company culture.
These are just a few formats for videos; there are several more like; Explainer videos, testimonials videos, case study videos, and so many more. You need to find out which one suits well for your business.
Create Video Content (Plan):
Once you have decided on the goal of your video marketing campaign and its format, it is time to create the actual video content.
You’ll need to figure out several things before you start:
- What message do you want to communicate?
- How will the video be structured?
- Who or what should be featured in the video?
- How many videos do you need?
- What visuals should be included?
- What music should be used?
- What type of script is needed?
- What will the video look like?
- What equipment do you need to record the video?
- How much editing is required to make the video appear professional?
- And finally, who will create the video content?
Once all these points are taken care of, you can start creating your video content.
Schedule And Promote The Videos
Once the video has been created, you should consider when and how you’ll promote it. You can use different techniques to maximize your video marketing success.
Develop a social media video marketing calendar that lets you plan and schedule your videos. This helps you know when each video will be released and allows you to monitor its performance.
You should also consider using paid video ad campaigns to reach more of your target audience. This is an excellent way to increase your videos’ reach and engagement quickly.
However, there are specific tools to schedule, such as Hootsuite, sprout social, that can be used to promote it on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Track Your Video Metrics
Finally, you need to track your video; until and unless you track, you won’t be able to find out the success of your video.
You should use the metrics which will help you measure the performance of your videos and see how they’re performing on social media.
The metrics to track are; the number of views, engagement rate, click-through rate (CTR), average watch time, etc.
Now that you know the steps for video marketing on social media, you should consider implementing them for your business. And look at the power of video content.
Still, if you are facing any problems, then feel to ask your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂