What Is Shopify Email Marketing? (How Is It Different?)

In day-to-day life, having a store but not making marketing or advertisements about it will result in a lack of customers. In this scenario, if your business is not on the internet, then there is a mere chance of staying in the long run. So if you want to make it into the race of digital world you must step into the world of email marketing.

Sending marketing emails to your consumers can be an excellent strategy to drive traffic to your store. Increasing the number of people that visit your store increases your chances of making a sale. Here are some ideas to keep your clients interested in your content and coming back to your store.

What Is Email Marketing?

Email marketing is one of the most powerful marketing types. These emails are a little different from everyday emails. Companies use this email to promote their business to new people or promote your new product to your existing or new customers. It is one important element of internet marketing.

This is the best way to notify changes in your store, latest offers, upcoming events or sales, or even the latest products to your customers. There are some positive impacts of Email Marketing. Some of them are listed below.

  • It’s always low-cost marketing as compared to other marketing strategies.
  • It can help you deliver messages to targeted peoples.
  • It is a lot easier and user-friendly.

Email marketing, at its best, helps firms to keep their customers updated and adapt their marketing messages to their target audience. In the worst-case scenario, this type of marketing might drive customers away with constantly irritating spam emails. To rectify the situation, you can go for the Shopify email marketing campaigns.

What Is Shopify Email Marketing?

As increased popularity for online stores and increased customer visits to the website Shopify introduced their Email Marketing platform back in 2018 within its store dashboard. The main goal behind this feature is to make it more accessible to every shop holder. It helps shop holders build a beautiful relationship with their existing and new customers.

Why Choose Shopify Email Marketing?

Today, when the eCommerce platforms have turned into the spine of every online retail company, the plethora of eCommerce platforms has only contributed to the uncertainty. Shopify handles everything that may potentially cause you a lot of misery, saving you both time and money. Furthermore, the quality of help provided by customer service is exceptional.

It is simple to set up and use, but it also gives a fully-hosted web solution and eliminates the need to worry about platform software updates. There is convenience everywhere. Shopify provides lots of new and exciting features that are mostly not available in most existing email marketing platforms. Some of them are:

  1. Entirely made for email marketing: The sole purpose of this tool is to make it easier for shop holders to create and track their email campaigns. Keeping track will help you to understand what changes are driving more traffic and revenue to your store.

  2. Drag & drop: While creating a new email campaign, most of your media such as your store name, logo, products, and your store color combination will automatically get fetched. You have to choose templates from a vast variety of pre-designed templates. Once you select your desired template all you need to do is drag and drop the items in the template to make it more unique and attractive.

  3. The best platform for the beginners: Even users with little or no technical knowledge may quickly set up and maintain an online business with Shopify. Furthermore, the financial strain is kept to a minimum for small business owners and determined sellers.

  4. No need for coding: As it is mostly pre-designed and has a drag and drop approach, you don’t need to code anything. So no worry about how to code beautiful emails. Just select a pre-designed template and get going. You can create a custom design by drag and drop availability.

  5. Track your email campaigns easily: You can create a new email campaign by clicking a few buttons. Once all sets and emails get sent to your clients, you can keep track of various things in campaigns like creating new emails, keeping track of existing email campaigns, keeping track of revenue generation and the list goes on.

    In this process, you can analyze the campaign result and you can understand the campaign performance which includes email open rates, customer engagement sales, and many more and it will help you to improve your efforts in email marketing.

  6. Almost free: Yes, you can send up to 2500 emails to your customers each month for free. Running out of the monthly limit? There is nothing to worry, it will cost you as low as $1 for additional 1000 emails, that means ($0.001) for each email you send which will generate more revenue than you spend on email. It means there is no monthly subscription, pay as you use.

  7. Easy product listing process: Creating a product list on Shopify is a simple process. There are enough fields for product information, with enough room for multiple colors, sizes, and images. Furthermore, inventory tracking and delivery costs are involved.

  8. Secure and reliable: You can absolutely count on Shopify to keep your store’s credibility. Regardless of the tariff plan chosen, both buyers and owners of Shopify stores have an equivalent level of security. There is no need to install any extra security software.

  9. Payment gateways: Shopify makes it easy to set up a payment gateway for your customers. It is compatible with over a hundred payment channels, including PayPal, Square, and Stripe, removing any difficulties and difficulty. Buyers can even use Stripe to transact without paying any additional fees.

  10. SEO-friendly: eCommerce websites rely on Shopify more than others for search results and digital marketing. Shopify provides all of the characteristics you need to rank high in search results – meta title, meta description, headers, and so on.

Let’s compare Shopify with one of the leading email platforms used for marketing purposes, which is Mailchimp.

Services

Available in Shopify

Available in Mailchimp

Android App

Yes

Yes

Small Business

Yes

Yes

Customer support (Phone )

Yes

No

User review

97%

97%

CRM

Yes

No

Categorization

Yes

No

Customer Account

Yes

No

Discount Management

Yes

No

Gift Card Management

Yes

No

Inventory Management

Yes

No

A/B Testing

No

Yes

Multiple Stores

Yes

No

Order Management

Yes

No

As you can see from the above table, there are lots of features that are easily available on Shopify and not on Mailchimp and that makes Shopify more favorable than any other platform.

What Are The Different Shopify Email Campaign Types?

Sending emails to the right people at the right time will boost the effectiveness of your marketing strategy. Here are a few examples of eCommerce marketing campaigns:

  1. Promotional emails are messages that are intended to complete a purchase or convert a user. Black Friday or Cyber Monday offers, a summer sale email, a Valentine’s Day gift recommendation email, or a time-sensitive discount email are all examples.

  2. Lifecycle emails trigger by the level of the customer lifecycle and depend on the data. For instance, customer service staff sends a cart abandonment email after a customer adds items in their cart and leaves the site without buying anything.

  3. Transactional emails are sent to confirm that the sender and recipient have reached a functioning agreement. Account creation emails, order confirmation or purchase emails, password reset emails, and delivery reminders are some examples.

What Are The Pros And Cons Of Shopify Email Marketing?

Pros

  • Most Shopify applications are charged because you pay a premium for how tightly developed they are and how well they operate.

  • There is only one-time payment for the themes you would want to use. Themes would cost a one-time fee of $140 to $180, compared to an annual fee of roughly $49 to $79 for a paid theme on competing content management systems (CMS) such as WordPress.

  • Adding the WooCommerce plugin to a WordPress-built website is a common way to accomplish similar capabilities. However, most business owners would naturally shun the additional labor.

Cons

  • Once you are done with your trial plan, plans begin at $29/month and include ultra-reliable hosting and 24/7 support. Many popular content management systems (CMSs) are free to use, but you must manage and pay for hosting.

  • Some customers expect a website builder to be drag-and-drop, but Shopify relies on a third-party page builder for that feature.

  • As Shopify payments feature is only available in 17 countries, if your company operates outside of them, you will need to use a different payment gateway, which will incur Shopify transaction fees.

Conclusion

What are the key benefits that you can get while using Shopify to promote your business to new people or promote your new product to your existing or new products like free first 2500 emails every month, unlimited product uploads, multiple store support, Customer support especially via Phone? Inventory, product, customer management. Easy to use like drag and drop features, handy for noncoders.

Shopify is assisting businesses in growth during this period of the digital revolution by bringing new methods of engaging with clients online. Shopify also notified merchants of modifications to their existing channels in addition to these announcements.

The analytic tools of Shopify Email assist businesses in measuring their success. Email open and click-through rates, as well as the number of add-to-carts and transactions, are all included. Shopify Email provides tools to help develop excellent client relationships, from templates to track.

About Author

Vibhu Dhariwal

Vibhu Dhariwal

Vibhu Dhariwal is Director Of Marketing at Digital Gratified, a Digital Marketing & Web Development Company, and Co-Founder of TheGratifiedBlog.com. He has helped 25+ SaaS businesses in SEO, content marketing, and Email Marketing. You can connect with him at vibhu@digitalgratified.com.

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