Most people know what search engine optimization (SEO) is as it has been in the market for a long time. White labeling of digital products has gained a similar boost in the past few years, with white label SEO being the most popular one. With that said, there are still a myriad number of companies that are not aware of white label SEO and the benefits they can get out of it.

White label SEO is a great way to effectively retain clients by delivering, not only an additional service but also exceptional results. A company that provides SEO services to different agencies, companies, or individuals without asking for any credit is called a white label SEO company. In other words, marketing agencies who want SEO services contact a specialist SEO company that is looking to sell SEO services by doing all the in-house work.

If you are one of these agencies or companies who are looking to sell SEO services either to retain or gain new clients, then have a look at some of the most important points related to white label SEO to determine if it is the right fit for you.

What is White Label SEO?

The combination of two concepts, i.e., white-label and SEO, is called white label SEO. This combination is also referred to as private label SEO. As we said above, it means offering SEO services to your clients produced by other companies.

Let’s just say that you run an agency that specializes in public relations or creative design or email marketing. However, there are some of your clients who are interested in running an SEO campaign and they want their digital work to be handled by you. You get interested and sign them instantly. There’s just one problem – SEO is not your company’s expertise. Now instead of learning SEO from scratch, you can just partner with a private label SEO company.

Your private label SEO firm will deliver great excellent SEO services to your clients considering the experience they have. In turn, you’ll get more business from your clients, and as if it was not enough, you’ll also appear to be a rockstar to them.

Moreover, the white label company hands over all the reports without any branding so that the company responsible for selling the SEO service can repackage the reports with the logo of their own. But the big question, however, is why do companies need to hire a private label SEO company? Let’s jump onto it.

Why Do You Need White Label SEO?

When putting together a list of services that your clients might be interested in, you come across various elements that you as a business can’t provide on your own. And trying to learn it and then attempt will only make things worse. If you opt for white label SEO then the company that is an expert in that particular service will look into your project and provide the best possible result. This is only a scratch-on-the-surface reason to opt for private label SEO. Read the points below to find some more reasons.

Become an Instant Expert

Once you pick a private label SEO company, you magically turn into an instant expert. All the knowledge and year of experience that the company has, you have it too. You own all the SEO knowledge effectively under the name of your brand and your reputation.

It is not just limited to one benefit that you can provide SEO services to your client. You can, after opting for white label SEO service, advertise instantly that your company is now a specialist in the SEO industry. This could benefit you a lot as you’ll get a newer audience and hence new customers. Moreover, you’ll see a hike in the revenue you generate.

You Can Be More Efficient

Like we have mentioned in the opening paragraph of this section, there are many services that you cannot provide efficiently to your clients. Private label SEO can help you by cutting a big chunk of your SEO work, actually all of it. This, however, is the least private label SEO provides in terms of efficiency.

For example, you won’t need to train your staff to be a specialist in providing SEO service, which means they can invest their precious time in something more important to the business. You don’t even need to recruit any SEO expert for that matter. This will save both time and finances, both of which can be used in different areas of the business.

You Can Reduce Cost and Increase Income

Talking about saving finances, opting for white label SEO services can help you cut down your expenses. You don’t need additional employees or a subscription to special software. And as we have discussed above, you get one new service in your arsenal. You can use it in any way you want to increase the revenue.

Mind you, you get to rebrand the service and your brand to interest a new audience. This means you have the liberty to increase the prices of the services and earn whatever revenue you’d like to earn from them.

Benefits of White Label SEO

You must be wondering why you should stop hiring independent contractors, consultants, or SEO freelancers? Well before you opt for anything, you should keep in mind that if you have a proven work process, your company can handle the extra workload, and you can produce high-quality work, then an in-house SEO solution will work the best for you. But, if not, then the benefits of white label SEO are hard to replace.

New Source of Revenue, No Overhead: If you were not yet providing SEO services to your clients, then the minute you partner with a private label SEO company, your company will have all of its work. You won’t need any additional setup to increase your revenue. And because there is no need to train employees, your overhead is little to nothing.

Industry Experience and Expertise: You do not have to build any infrastructure or business ecosystem from scratch. This means that you can take complete advantage of the experience and expertise carried by your white label SEO provider.

Land & Expand: One of the best parts of this SEO partnership is the Win-Win-Win relationship. The success of your client is your success, and your success is success for the providing company. The more clients you bring, the happier your relationship is with the white label SEO-providing company.

At Cost-Effective Growth Opportunity: End of the day, if you look at it, it is all about the margins. You can understand how to charge for what through your white label company, and then understand what they are charging for each specific aspect. Then you can use this knowledge to make a margin from your clients and grow your business.

Ways to Do Effective White Label SEO

Creating a private label SEO campaign is no different from creating a simple SEO campaign. All the elements and strategies are the same.

Website Content

Content has a huge role to play in improving the ranking of a website. Backlinko conducted a study in 2016 and discovered that the average page one results on Google use 1890 words in length. With the help of an SEO expert, you can design a framework to deliver scalable long-form content across hundreds of landing pages.

Link Building

Building backlinks for your website is also a crucial step in the process of search engine optimization. However, you need to have a level of nuance to determining which websites are safe for linking and which are the ones that you should avoid. SEO professionals can help you create quality backlinks to help you build authority and make you more relevant.

On-Page SEO

On-page SEO refers to improving elements of your website in order to improve its visibility organically. In other words, when you tweak, or change, or remove the elements of your website to make it easy for the search engine to crawl it and interpret it, the process is called On-page SEO. Professionals have a good understanding of how to make things more understandable for the bots.

Wrap Up

Search engine optimization takes plenty of time to reflect the changes. As a creative, PR, or digital agency, your goal is to focus on the core services that you provide. Leave this long-term factor on private label SEO companies, and these experts will make sure that your clients are always satisfied with the SEO work.

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