7 Types Of SEO For A Great Digital Marketing Strategy

You need to be aware of many types of SEO if you want to have a successful digital marketing strategy. This blog post will cover the seven essential types: technical SEO, on-page SEO, content SEO, off-page SEO, local SEO, mobile SEO, and eCommerce SEO. Each type is essential in its way and requires a different approach. To ensure your website performs at its best, you need to understand all these types of SEO and know how to apply them correctly!

Let’s Start With The Definition: What Is SEO?

SEO (Search Engine Optimization) is the practice of improving the ranking of a website on search engine results pages (SERPs). The higher the ranking, the more likely people to find the website.

In 2000, Bill Gates said: “Content is King,” and this statement is as true today as it was back then. The types of SEO have changed over the years, but the goal has always remained the same: to get your website to rank higher on search engine results pages.

The changes in SEO can be traced back to Google’s algorithm updates. Google is constantly changing its algorithm, which means that what worked yesterday might not work today. This can be frustrating for businesses and digital marketers who must keep up with the latest changes and trends.

But don’t worry, we’re here to help! This blog post will cover the seven types of SEO you need to know for a successful digital marketing strategy.

The Types Of SEO ARE:

Type #01: Technical SEO

Technical SEO is the practice of optimizing a website for search engines. It includes optimizing the structure, code, and content of a website. The goal of technical SEO is to improve the visibility and ranking of a website in the search engine results pages.

The Important Guidelines For Technical SEO Are:

• Improve the website speed
• Optimize the website for mobile devices
• Improve the user experience
• Optimize the website structure
• Optimize the website code
• Update the website content regularly

The main goal of technical SEO is to improve the visibility of a website in the search engine results pages. But it’s not just about improving the ranking. Technical SEO also includes optimizing a website’s structure, code, and content. Doing this ensures that your website is easy for users and search engines to find and use.

Type #02: On-Page SEO

On-page SEO is the practice of optimizing the content and structure of a web page to improve its visibility and ranking in the search engine results pages. It includes optimizing the title, meta tags, header tags, images, and other elements on a web page.

The Important Guidelines For On-Page SEO Are:

• Optimize the title tag
• Optimize the meta tags
• Optimize the header tags
• Use keyword-rich titles
• Use keyword-rich descriptions
• Use keyword-rich alt text for images

On-page SEO is about optimizing the content and structure of a web page to improve its visibility and ranking in the search engine results pages. It includes optimizing the title, meta tags, header tags, images, and other elements on a web page. By doing this, you can ensure that your web page is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

Type #03: Content SEO

Content SEO is the practice of optimizing the content on a web page to improve its visibility and ranking in the search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images.

The Important Guidelines For Content SEO Are:

• Use keyword-rich titles
• Use keyword-rich descriptions
• Use keyword-rich alt text for images
• Optimize the meta tags

Content SEO is about optimizing the content on a web page to improve its visibility and ranking in the search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images. By doing this, you can ensure that your web page is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

Type #04: Off-Page SEO

Off-page SEO is optimizing a website for the search engine results pages by building backlinks from other websites.

The Important Guidelines For Off-Page SEO Are:

• Get high-quality backlinks
• Get backlinks from relevant websites
• Use keyword-rich anchor text

Off-page SEO is about optimizing a website for the search engine results pages by building backlinks from other websites. By doing this, you can ensure that your website is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

Type #05: Local SEO

Local SEO is optimizing a website for a specific geographic location’s search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images.

The Important Guidelines For Local SEO Are:

• Use keyword-rich titles
• Use keyword-rich descriptions
• Use keyword-rich alt text for images
• Optimize the meta tags
• Get backlinks from relevant websites

Local SEO is optimizing a website for a specific geographic location’s search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images. By doing this, you can ensure that your website is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

Type #06: Mobile SEO

Mobile SEO is optimizing a website for mobile devices’ search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images.

The Important Guidelines For Mobile SEO Are:

• Use keyword-rich titles
• Use keyword-rich descriptions
• Use keyword-rich alt text for images
• Optimize the meta tags
• Get backlinks from relevant websites

Mobile SEO is optimizing a website for mobile devices’ search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images. By doing this, you can ensure that your website is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

Type #07: eCommerce SEO

eCommerce SEO is the practice of optimizing an online store for the search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images.

The Important Guidelines For E-Commerce SEO Are:

• Use keyword-rich titles
• Use keyword-rich descriptions
• Use keyword-rich alt text for images
• Optimize the meta tags
• Get backlinks from relevant websites

eCommerce SEO is about optimizing an online store for the search engine results pages. It includes creating keyword-rich titles, descriptions, and alt text for images. By doing this, you can ensure that your website is relevant to the keywords you want to rank for and that it’s easy for users and search engines to find and use.

By following these seven types of SEO, you can create a successful digital marketing strategy that will help improve your visibility and ranking on the search engine results pages.

Deep Classification Of SEO ARE:

White Hat SEO:

This type of SEO focuses on improving the search engine rankings of a website by using techniques that align with the guidelines set by the search engines.

Black Hat SEO:

This type of SEO uses techniques that are not in line with the guidelines set by the search engines and are aimed at improving the rankings of a website in an unethical way.

Grey Hat SEO:

This type of SEO uses techniques that are not in line with the guidelines set by the search engines but are not aimed at improving the rankings of a website in an unethical way.

White Hat VS Black Hat VS Grey Hat

Link building

Google’s Webmaster Guidelines state:

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links or outgoing links from your site.”

Link building With White Hat SEO

Link building is acquiring links from other websites to your own. This can be done by creating high-quality content that other website owners want to link to or by reaching out to other website owners and asking them if they’re interested in linking to your content.

Link building With Black Hat SEO:

Link building is acquiring links from other websites to your own. This can be done by creating low-quality content that other website owners want to link to or by reaching out to other website owners and asking them if they’re interested in linking to your content.

Link building With Grey Hat SEO:

Link building is acquiring links from other websites to your own. This can be done by creating high-quality content relevant to the website you are trying to link from or by reaching out to other website owners and asking them if they would be interested in linking to your content.

Content Quality

Being guidelines about contact quality states that:

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links or outgoing links from your site.”

Content Quality With White Hat SEO:

The focus is on creating high-quality content relevant to your target keywords, which will be valuable to your audience.

Content Quality With Black Hat SEO:

The focus is on creating low-quality content irrelevant to your target keywords and will not be valuable to your audience.

Content Quality With Grey Hat SEO:

The focus is on creating content that is of high quality and is relevant to the keywords you are targeting but that may not be valuable to your audience.

Outreach

Google’s Webmaster Guidelines state:

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links or outgoing links from your site.”

Outreach With White Hat SEO:

The focus is reaching out to other website owners and asking them if they’re interested in linking to your content. This is done by creating high-quality content that would be valuable to their audience.

Outreach With Black Hat SEO:

The focus is reaching out to other website owners and asking them if they’re interested in linking to your content. This is done by creating low-quality content that would be valuable to their audience.

Outreach With Grey Hat SEO:

The focus is reaching out to other website owners and asking them if they’re interested in linking to your content. This is done by creating content that is of high quality and is relevant to their audience.

Mobile SEO

Google’s Webmaster Guidelines state:

“Make sure your site is mobile-friendly.”

Mobile SEO With White Hat SEO:

The focus is on making sure your website is mobile-friendly and responsive. This includes ensuring your website loads quickly on mobile devices, and the user experience is optimized for mobile users.

Mobile SEO With Black Hat SEO:

The focus is on creating a mobile website that is not mobile-friendly and is not responsive. This can include making your website load slowly on mobile devices or having a poor user experience.

Mobile SEO With Grey Hat SEO:

The focus is on making sure your website is mobile-friendly and responsive. This includes ensuring your website loads quickly on mobile devices, and the user experience is optimized for mobile users. However, there may be some black hat techniques used to achieve this.

How Are They Differentiated With Each Other?

Risk

• White hat SEO is the safest and most effective way to improve your ranking in search engines. However, it can take a long time to see results.
• Black hat SEO is the quickest way to improve your ranking in search engines. However, it is also the riskiest and can lead to your website being banned from search engines.
• Grey hat SEO is a mix of white and black hat techniques. It can effectively improve your ranking quickly, but there is a risk of being banned from search engines.

Timeframe

• White hat SEO can take a long time to see results. However, the results will be sustainable, and you will not risk being banned from search engines.
• Black hat SEO can improve your ranking quickly. However, there is a risk of being banned from search engines, and the results will not be sustainable.
• Grey hat SEO can improve your ranking quickly. However, there is a risk of being banned from search engines, and the results may not be sustainable.

Effectiveness

• White hat SEO is the most effective way to improve your ranking in search engines.
• Black hat SEO can be effective in improving your ranking in search engines. However, there is a risk of being banned from search engines.
• Grey hat SEO can be effective in improving your ranking in search engines. However, there is a risk of being banned from search engines, and the results may not be sustainable.

Cost

• White hat SEO is the most expensive option.
• Black hat SEO is the cheapest option.
• Grey hat SEO is a mix of white and black hat techniques. It can effectively improve your ranking quickly, but there is a risk of being banned from search engines.

Choosing the correct type of SEO for your website and your business goals is essential. As you can see, there are different types of SEO with different risks and benefits. If you’re not sure which type of SEO is right for you, contact a reputable SEO company, and they will be able to help you make the best decision for your website.

Conclusion

Now that you know the types of SEO, it’s time to learn about the different types of digital marketing. Check out our blog post on the types of digital marketing to learn more!

Thanks for reading! I hope this article has helped you understand the different types of SEO and how they can be used to improve your ranking in search engines. If you have any questions, feel free to leave a comment below. Happy SEOing!