An SEO-optimized website ranks higher on search engines. However, the process requires skills and an understanding of how SEO works. Bloggers who don’t use SEO tips or tricks often struggle to increase their rankings online. As a blogger, you should learn more about how to improve your blog with SEO. Note that, SEO and SEM are two different things.
Search engine optimization (SEO) has changed the way articles are written online for people. However, many bloggers suffer a drop in their readership because they write for bots instead of their target audience. SEO helps websites to rank high in search engines with content. This means that you need high-quality content with the right keywords to rank higher as one of the fast websites.
SEO does not mean stuffing headers and paragraphs with keywords in a blog. As a blogger, your work is to prove to search engines that your content is relevant. In addition, the content should help solve queries or fulfill the purpose of people.
Six SEO Tips to Help Your Blog Thrive
Many high-authority websites use different search engine optimization tips to push their content to the top of search engines’ tables. Here are a few tips:
Take Advantage of Keyword
While many people talk about the importance of keywords in content, only a few understand how to use them to their advantage. Therefore, every topic you write on your blog should come with one primary keyword phrase and secondary keyword phrases.
This helps the article reach more people who searched for things around your primary keyword. Before you push out a post, you should research keywords that can suit the title of that post. Posts without relevant keywords may not do well online.
Understand On-Page SEO Basics
On-page optimization is an essential part of SEO. It offers you more control over what happens to your SEO ranking, unlike the off-page items. In addition, bloggers can handle the on-page optimization without seeking external support.
The following are the on-page SEO basics:
Search engine optimized friendly URL:
Bloggers should keep their URLs short with their target keywords. In addition, the URLs should be SEO-friendly for the search engine bots to crawl over them.
Most high-authority websites effectively use meta titles to rank high on Google and Bing. With meta titles, bloggers can help search engines with the topic of their content or post. The meta title is displayed on search results and top of browsers. It comes with a target keyword. This should be kept natural and not stuffed with keywords.
H1 Tag is the headline of every page on a website. Bloggers using WordPress do not have to worry about inserting an H1 tag. WordPress does it automatically when they write their titles. However, you should check for this to ensure that your H1 tag works on your selected theme.
Bloggers need to use subheadings in the form of H2, H3, H4, and more to structure the way their posts appear online. Subheadings improve the readability of a post and help readers to navigate through content.
Images play a massive role in your SEO ranking. You should not post a photo without optimizing it. You should add an alt tag to help search engine bots discover it. Use the alt tag to describe the photo you added to your content.
Using relevant outbound links from authoritative websites on some keywords of your content can be helpful. When you use outbound links on your content, it helps your blog with an improved ranking. This is because search engines find your posts easily with this type of link.
With the library of articles on your blog, you should send out internal links from some of your old posts. This improves the time people spend on your blog and helps the search engines index your post without difficulty.
Before you conclude that you have achieved SEO on your blog, check the usability of your posts. Check for broken links, the images on your post, the loading time of content, and other factors that can affect the experience of your visitors.
Use Tags & Categories
It becomes easier to sort posts for search engines, readers, and you with tags and categories. Therefore, you should learn how to use these two features effectively.
Categories help bloggers separate their posts into topics in general, while tags describe the specific topics the blog posts talk about. Hence, you should ensure that each blog post comes with its tags and category.
Optimize The Article’s Length
Google prefers long articles for its ranking. The minimum length of the article should be 300 words. Find a balance between short and long to keep your readers engaged. If you are skilled in writing, it becomes easier to create a long post. Bloggers who succeed in creating long-quality and relevant posts enjoy faster and steady growth.
The internet is not an island but a myriad of millions of activities. No matter how good you are at blogging, you need to network more. How do you achieve this? Most beginners ask this type of question. We can tell you that receiving backlinks can be a challenge for most bloggers. When you have a relationship with other bloggers and influencers, they can offer you backlinks without asking for them.
You can join communities and groups on different social media platforms. When you attend meetups online or engage them often, you get backlinks. This helps your blog establish trust online. In addition, you can feature other writers or bloggers in your posts. When you receive guest posts, it offers your blog to a more audience.
Create Easy To Read And Understand Articles
No one would read articles that are poorly written. Therefore, make sure that your posts are easy to read and understand. Readability is vital when it comes to ranking your blog by search engines. You should write clearly for people to understand what you want to convey. If a reader cannot find the relevant information after visiting your site, the person might abandon your blog for your competitors.
We hope you have understood why you should optimize your blog with some of the points highlighted. In addition, we have different SEO tricks and tips you require to bring your blog to the number one spot on the table.