If you are occupied with overseeing Google Ads accounts, you should utilize the Google Ads API. The API assists developers with interfacing straightforwardly with the Google Ads stage, incomprehensibly expanding the proficiency of overseeing huge or complex Google Ads records and missions. With the API, you can construct programming that oversees accounts from the client to the catchphrase level. This will save you much time and simplify your work!
The Google Ads API is the present programmatic interface to Google Ads and supplanted the previous AdWords API. The AdWords API was first discharged in 2005 and has been utilized by a large number of developers over the globe. In any case, it is presently end-of-life and will never again be bolstered as of July 31, 2019. The Google Ads API has been generally accessible since July 11, 2018. It is the eventual fate of google ads automation and will continue being developed to support new features and capabilities.
Google Ads API: First Login
If you are new to the API, you need to follow these steps to enable it for the first time:
- Visit the Google Developers Console and create a new project.
- Enable the Google Ads API within the “Library” tab.
- Create credentials by selecting OAuth client ID.
- Configure your consent screen with your email address and product name.
- Download your client secrets file.
- You must have a project in the Google Developers Console to use the latest API. You can create a new project or use an existing one.
- Then, you need to enable the Google Ads API within the “Library” tab and create credentials by selecting OAuth client ID.
- After that, you must configure your consent screen with your email address and product name.
- Finally, you need to download your client secrets file.
You must follow these steps to log into the Google’s API for the first time. After you have completed these steps, you will be able to use the API and its features.
Google Ads API: Capabilities
The Google’s new API gives you a chance to construct programming that does the following:
- Manage huge or complex Google Ads accounts and campaigns
- Automate tasks such as creating campaigns, ad groups, keywords, and ads
- Generate reports about your Google Ads performance
- Update your Google Ads data in real-time
If you are looking for a way to make your Google Ads management more efficient, the Google’s API is the answer. With the help of this powerful tool, you can build software that can automate tasks and generate reports. This will save you much time and make your work easier!
Google Ads API: For Whome
The Google’s new API is a valuable platform for:
- Ad agencies
- Search Engine Marketing (SEM) companies
- Big brands are managing many accounts with needs beyond the capabilities of the Google Ads UI.
Google Ads API:
An account in Google Ads can be viewed as a hierarchy of objects. At the top is the account, which contains campaigns. Each campaign has ad groups, and each ad group has ads and keywords.
To use the latest API, you need to understand this object model and how it works. The following diagram shows the relationship between these objects:
- The Google Ads API lets you interact with all these objects using REST requests. You can create new objects, update existing ones, and delete them. You can also query for information about these objects and their relationships.
- When you request the Google’s API, you specify the object type you want to interact with. For example, if you want to create a new campaign, specify the “campaign” object type.
- You can also specify the fields you want to include in the request. For example, when creating a campaign, you can specify the campaign’s name, status, and start date.
Some Key Points: Google Ads API
Google, as of late, reported that the ongoing Google AdWords API would dusk on April 27, 2022. Anybody utilizing this API must be moved to the Google Ads API by that date. While the new API has many advantages, this update requires a significant upgrade for sponsors, brands, and organizations utilizing the ongoing API.
The Google ‘sAPI has significantly more features than Google Adwords API since its first release. Here are some of the most notables:
- Restructuring Ahead
- Out With the Old, in With the New
- Don’t Forget to Stream
- You Need to Warm Up
- We Can Coexist
- Avoid Wrappers
- Better Smart Bidding Support
- A New Way to Paginate
- Better Error Handling
The Google Ads API is going through a significant restructuring. This restructuring aims to simplify the API and make it easier to use. As part of this process, some features will be removed, and others will be added. If you are using the API, you should be aware of these changes to update your code accordingly.
Adwords API Vs Ads API
The AdWords API was first released in 2005 and has been used by millions of developers worldwide. However, it is now end-of-life and will no longer be supported as of July 31, 2019. As part of the restructuring process, the old AdWords API will be replaced by the new Google Ads API. This API has been generally available since July 11, 2018. It is the future of google ads automation and will continue to be developed to support new features and capabilities.
Don’t Forget to Stream
One of the most critical changes in the new Google Ads API is the addition of streaming. Streaming allows you to receive real-time updates about your Google Ads account. This is useful for keeping track of your campaign performance and ensuring that your data is up-to-date. To use streaming, you must create a “streaming client” that will connect to the Google Ads servers and receive updates.
You Need To Warm Up
Another change in the new Google Ads API is adding a “warm-up” period. This is when your account will be slowly transitioned to the new API. This transition period will allow you to test your code and ensure it is compatible with the new API. After the warm-up period, your account will be fully transitioned to the new API, and you can start using all of its features.
We Can Coexist
One common concern about the Google’s API is that it will replace the AdWords API completely. However, this is not the case. The AdWords API will continue to exist alongside the Google Ads API. This means that you can continue to use both APIs side-by-side.
Another common concern about the Google Ads API is that it will require developers to use “wrappers.” A wrapper is a software that allows you to use one API with another. For example, some wrappers allow you to use the AdWords API with the Ads API. However, this is not required. You can use the Google’s new API without using any wrappers.
Better Smart Bidding Support
Smart bidding is a feature of the Google Ads platform that automatically allows you to optimize your bids for maximum conversion value. The new Google Ads API includes better support for intelligent bidding, making it easier for you to manage your campaigns and get the most out of this powerful feature.
A New Way to Paginate
Pagination is a way of retrieving data in small batches to be processed more efficiently. The new Google Ads API includes a new pagination method called “cursor-based” pagination. This method is more efficient than the old “offset-based” pagination and will make it easier for you to retrieve large amounts of data from the API.
Better Error Handling
The new Google Ads API includes improved error handling. This will make it easier for you to debug your code and find out why it is not working as expected. In addition, the new API also includes a “sandbox environment” where you can test your code without affecting your live account.
These are just some changes that have been updated in the new Ads API. If you are using the API, make sure to update your code so that it is compatible with the new version.
Instead Of Using Google Ads API, Are You Planning To Use Third Party Platforms To Manage Your Google Ads Campaign?
If you are using the Ads API, you might wonder if you should switch to a third-party platform. While there are some benefits of using a third-party platform, such as having access to more features and support, there are also some disadvantages. One disadvantage is that you will have to pay a monthly fee for the service. Another disadvantage is that you will not have as much control over your account. You will need to trust the platform to manage your campaigns for you.
Ultimately, the decision of whether or not to use a third-party platform is up to you. A third-party platform might be a good option if you feel comfortable managing your campaigns and are willing to pay a monthly fee. However, if you want more control over your account and are unwilling to pay a monthly fee, then the Google Ads API might be a better option.
Do You Need Replacement Of Google Ads API?
- You don’t have the time and energy to understand the nuances between the Google AdWords SOAP and Google RESTful APIs nor the expertise to take advantage of the performance improvements the gRPC streaming protocol offers.
- You don’t have a dedicated engineering team that can undertake the (substantial) migration effort and keep up with maintaining and upgrading your custom code that uses the Google Ads API.
- The upgrade is likely to be larger than initially anticipated.
- Platforms like MarinOne offer great flexibility and customization, and a purely bespoke solution is often no longer necessary.
- With the increased use of Smart Bidding, your needs have probably changed. Working across channels and thinking about budget planning and optimization are specific needs in 2021.
- This change isn’t the last time you’ll have to upgrade.
- You want to work beyond Google.
Try It For Yourself!
You can sign up for a free trial to try out the Google Ads API. You will need a Google Ads account and a credit card to sign up. After you sign up, you will be able to access the API documentation and get started with coding.
If you are unsure if the Google’s API suits you, we recommend you try it out. The best way to learn is by doing. Get started today and see how the Google Ads API can help you manage your campaigns more effectively.
The Google’s API is constantly changing and evolving, so it’s crucial to stay up-to-date with the latest changes. In this blog post, we’ve covered some of the most recent changes to the Google’s API and how they differ from the other Google Platforms, such as Google Adword, and Google Ads API, and much more.