According to a survey, organic traffic has the highest ROI for a website. But the only way to drive organic traffic to a website is through Search Engine Optimization (SEO). We will discuss content optimization in this guide.
SEO is the process of increasing the visibility of a website in SERPs (Search Engine Results Pages). But SEO involves almost 200 factors. So, you will have to implement those factors practically for website content optimization. And that’s what this guide will cover.
Here, we will discuss the most critical factors that will help you optimize content. So, without wasting any time, let’s begin.
What Is Content Optimization?
Content optimization is the process of optimizing the website and its content. So, the website can get more organic traffic. Organic traffic is a fancy name for non-advertised and regular search engine results. And it’s the most effective approach to make a new website successful in 2022.
The content can be in the form of text, images, videos and GIFs. So, if you want to optimize the content of your website, you will have to implement content optimization on all forms of content.
8 Tips For Content Optimization In SEO:
Among the 200 ranking factors, the following are the most important ones that play a role in Search Engine Optimization (SEO).
1. Learn To Incorporate The Hierarchy Of Headings:
Headings divide the website content into different sections. Generally, the content division through headings happens in the following way:
H1, H2 and H3 are the most practiced heading formats among the hierarchy of headings. So, you should naturally divide your content into different subheadings. However, each subheading must indicate the central idea of its content.
Thus, effectively incorporating and dividing content into different headings is one of the easiest ways to optimize the content.
2. Create Keyword-Targeted Content:
The content over the web depends a lot on keywords. Without keywords, web content is useless. Therefore, the keyword research phase is essential before getting to the writing phase.
Some people hire SEO professionals for keyword research and we recommend you do the same. But if you can do the keyword research correctly, that’s good.
Anyway, after the keyword research, your next job is to correctly incorporate those keywords into your content. For instance, it is essential to include the main keyword and its variations in the title, subheadings and body. But the key is to avoid keyword stuffing.
Your keywords placement in the content should be natural. Plus, it is essential to keep an eye on keyword density. Otherwise, Google is advanced enough to detect and eliminate content that contains keyword stuffing.
3. Content Should Be Readable:
As mentioned earlier, content readability plays a vital role in content optimization. But content readability further depends on the following factors:
- Length of sentences.
- Content clarity.
- Word choices.
There is no such thing as an ideal sentence length because sentence length varies in good quality content. But if you keep each sentence to the point, your content will automatically have a better readability score. Additionally, you can take assistance from a paraphrasing tool to increase the readability and conciseness of your content.
Thus, keep an eye on the content readability before publishing it over the web because readability is a content optimization factor.
4. Add A Suitable Length Of Content On Each Page:
What’s the suitable content length of a web page for SEO? People often ask these questions. But there is no exact answer to such questions.
Google recommends having at least 300 words on a web page for SEO. But the 300-word mark is just a starting point because a study reveals that the average word count of Google’s top 10 search results is 1447. Does this mean longer content is better? No!
Sometimes, you can answer a question in 700-800 words, whereas other times, the nature of the subject demands lengthy content. So, the ideal word count depends on the content’s nature. But avoiding fluff content should be your goal while writing content because it is necessary for SEO.
5. Integrate The Functionality Of Social Media Sharing:
The number of social signals is another key content optimization factor. So, whether you run a blog or website, you should definitely integrate the option of social media sharing. This way, if readers like your content, they can instantly share it on social media. So, you can gain traffic through social media as well.
6. Clean UI And UX Of The Website Or Blog:
The UI and UX of a blog or website play a crucial role in its optimization. A clean and mobile-responsive UI will result in a better UX and a better UX will result in a better SEO score.
Thus, you should avoid adding unnecessary elements while designing a website or blog because they will affect the loading speed. And as page loading speed is another crucial SEO ranking factor. So, keeping your page’s layout as concise and lightweight as possible is ideal.
7. Work On The Internal And External Linking:
Internal and outbound (external) linking also play a vital role in optimizing the content of a website or blog.
The term ‘internal linking’ refers to linking the other web pages of your blog or website. This technique is ideal for decreasing the bounce rate because it will keep the readers on your website for a long time.
On the other hand, ‘external linking’ refers to adding relevant links to another website or blog. This technique is excellent in avoiding plagiarism because you can link to another source instead of including content from that source.
Thus, naturally incorporating internal and external links in your content is another ideal way to optimize it.
8. Include Relevant Media And Work On Its Optimization:
Text alone can bore the readers. Therefore, you can include relevant media (images, videos, or GIFs) in your content to keep the readers engaged.
However, keep the following things in mind while including media in content:
- Including media from the internet can result in copyright infringement. Therefore, it is best to prefer royalty-free media because they do not require attribution.
- The more media a web page contains, the more time it will take to load. So, you should include media where necessary.
Alt tags help search engines understand the intent of the media. Plus, if the media cannot load due to slow internet, alt tags also help in explaining the media to readers. So, adding alt tags to the media is another ideal approach to optimize the content.
Beyond having an excellent design and solid content, SEO is undeniably one of the essential factors in a website’s usability. With the proper implementation of SEO tactics, people can easily find your website. But SEO is not alone warrior, as it involves several other things, such as great headlines, page speed, mobile responsiveness and user intent. Therefore, you should consider all the factors to drive the most relevant traffic to your site.
Moreover, Google constantly updates its search engine algorithms to increase the user experience. Therefore, besides the above-discussed tips, you should also keep an eye on the Google Search Central Blog.