Internet marketing or online marketing has created multiple business fields and services. We all know that freelancing is becoming popular day by day. According to research, about 36% of people have been working as freelancers during the pandemic conditions around the globe.
One of the most demanding and served type in this field is content writing. When it comes to being successful in such a huge competition, you should design content writing strategies with the involvement of SEO.
Many writers think that SEO content writing strategies creation and implementation is as easy as taking a cup of coffee and getting relaxed. In reality, you will find it pretty hard because you have to keep multiple factors in your mind.
Also, you can’t create content writing strategies without proper research because your customer’s investment is at stake. Therefore, we have researched a lot and enlisted the five best and most foolproof SEO content writing strategies for you.
In this blog, we will show all those strategies to give you an easy way to succeed in this regard. You only need to read this blog till the end and try to understand every step properly to keep your investment and time safe.
Why Is It Important To Make An SEO Content Writing Strategy?
Before we take you to the list of our foolproof writing strategies, you should know why it is important. The reason is you can’t focus on learning without knowing the importance of content writing strategies.
SEO content writing is a must-have thing when you are looking to rank in the top results of SERPs. It is because you need to secure a higher position to get better exposure to internet users.
According to research by Statista, around 4.6 billion people are using the internet around the world. But the number of visitors who move towards the second page of SERP to get their desired audience is much lower than this.
Therefore, you need to rank in the top results to engage the audience with your website and generate huge revenue. Around 2.7 billion blog posts are published every day on the internet.
It is not easy to rank even in the first 100 results if you have not focused on SEO in such a condition. The best thing is to create SEO content writing strategies before you get to work and look for your business’s success.
Due to all the above reasons, it is important for you to focus on SEO as well as create a content writing strategy that won’t harm your business integrity.
5 Foolproof SEO Content Writing Strategies To rank In SERP
Whenever you search on the internet for content writing strategies that won’t harm your SEO too, you will get multiple results. By reading those different blogs, you might be confused about which one will work for you and which one you need to avoid.
The reason is you don’t want to waste your time or investment by implementing the wrong strategies. Therefore, we are here with those foolproof content strategies that we have tested on our platforms. Let’s have a look at these steps to get an idea of all the beneficial content writing strategies for your success.
Write SEO Optimized Content
The very first thing that you have to keep in mind is that your content should be SEO optimized. If we say that it is the backbone of all content writing strategies, it is not wrong.
For this task, you should learn the basics of SEO that you should implement in your writings. It does not matter whether you are looking for a blog post or content for an e-commerce store, you should optimize your content before publication.
One of the most important factors regarding content that you can say is part of SEO dimensions is uniqueness. No doubt, it does not seem to be part of this field at first, but you might be surprised to know that unique content is part of the list of 200 factors of SEO.
Therefore, you should make sure that you are writing unique content on all of your desired topics. To get surety in this regard, you should check plagiarism after completion of the writing process through a tool.
In turn, you will be able to know whether your content has found matches from the internet or not. So, you can easily remove copied or matched lines or rewrite them as per your desires.
Along with this, if you don’t know whether the written content is SEO optimized or not, you can use different tools for this task. One of the most used tools in this regard is Yoast SEO. You can whether get an account of this tool or add a plugin to your website to keep checking before publishing the content.
Target Multiple Keywords
One of the biggest mistakes that we make while creating content writing strategies is targeted keywords. Most of us only focus on one keyword or related short phrases to rank in SERPs.
No doubt, it was an effective strategy in the past when Google ranks those pages that have repeated keywords. Now, the algorithm of a search engine is smart enough to understand whether you are doing keyword stuffing or providing information.
To keep your website on the right track to gain a top position in SERP, you should not keep writing a single phrase throughout the content. You should target LSI keywords and related long-tail keywords too.
It will help you to get ranked regarding different keywords. According to backlinko, LSI is one of the most important parts of your keyword research part of SEO.
So, you should expand the keyword research based on the main keyword. For this task, you can use the free tool offered by Google named Google keyword planner. It will provide you with hundreds of LSI keywords with search volume and other details.
When it comes to ranking on the top position, you can’t ignore the engagement rate. In simple words, we are talking about the time that a visitor will spend on your website or a specific page after browsing it.
If you are not focusing on this factor, you are going to face weird outcomes. It is because the visitors will leave your spot and move to any other website as they have multiple options available on the internet.
You can get an idea about available choices by having a look at the number of websites. According to internet live stats, there are more than 2 billion websites active on the internet.
In such a huge competition, it won’t be an easy task to grab the attention of a person if you have lost it once. So, we recommend you keep your audience engaged with you when they have reached your website.
For this task, you should write your content in easy-to-understand English without using complex words. Also, it is important to check the grammar of your content before you publish it on your website.
By doing this, you will be able to provide useful information to your readers that will increase the chances of recommendations to your platform. It is also an important part that you should keep in mind while creating content writing strategies for any of your concerned SEO projects.
Add Featured Snippet
Another important thing that you have to keep in mind while writing on any topic is the featured snippet. It is a specific part of your website or blog that Google will show on the top in case of your concerned query.
Being an internet user, you must have seen the answer to your queries like the following picture. It is called a featured snippet that Google will pick from your content or blog manually.
You only need to directly answer the query in a few lines. If you are writing a listing article, you should add a list separately of all your concerned tools in addition to a brief description.
All such types of direct answers will act as a featured snippet. According to research, Google ranks featured snippets just after the paid ads display in the SERPs if available against that specific query.
So, you can say that it would be a golden opportunity for you to rank in higher results by adding a featured snippet. Some SEO experts consider it the most important factor while they are planning to create content writing strategies.
Deep Competitor Analysis
Last but not least, you should not ignore your competitor when you are looking to get a higher rank in SERP. Without knowing with whom you are competing, you can’t design content writing strategies or implement them on your website.
Therefore, you need to have a deep look at your competitor’s performance. In this task, you should not use tools for SEO audit or backlinks data extraction. But you should also do a manual analysis to have a look at the content that they have uploaded.
It will give you an idea of what type of structure your content must-have. For instance, if your opponent is not using a featured snippet answer but you think that it can be added, it would be a golden chance for you to do this.
In turn, you will be able to beat the rank of that website and rank on the above positions. Similarly, you will find many other content improvements that you can do for getting the top rank. All in all, the competitor’s analysis would be better than almost anything when you are looking to create content writing strategies.
In the above lines, we have discussed 5 foolproof SEO content writing strategies that you can follow. By doing this, you will be able to get your desired rank in SERP and get exposure to a huge audience.
We recommend you follow these practices if you are looking for better outcomes from your hard work. It would be beneficial for you to write content with the above guidelines that will rank in a search engine to provide you with better outcomes.