Search Engine Optimization: A Beginner’s Guide in the World of SEO

serach engine optimization guide

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SEO seems easy but it isn’t. Period.

Because, back in 2015, Google has increased the number of factors to 200+ that shall decide where a website should rank in the Search Engine Results Page.

Like Google, there are many other in-famous search engines that you might have already heard of, like Bing, Duckduckgo, Yandex, Gibiru, Onesearch.

However, Google is the most widely used search engine across the world.

That being said, other search engines as well follow the same guidelines (as defined by Google) to analyze the relevancy of websites while deciding their search ranks.

That’s why in this article: What is SEO? I’ll be putting forward my best foot to help readers of Gratifiedblog grasp a better understanding of how Search Engine Optimization works?

SEO comprises the set of techniques used for optimizing a website for boosted visibility and relevancy in search engine rankings. It generally includes a set of procedures that need to be followed while designing a website, writing content, and publishing it. So, your website can rank higher in search engine results.

One of the second most popular buzzrword after SEO is ‘Keywords’.

Yes, that’s right. In fact, many marketers believe that it’s all about hitting the right keywords to reach the right audience.

But, what exactly does keywords stands for?

In layman terms: When a user type some words on Search engine to find out something, these words are known as Keywords.

If website’s SEO is done early and well, it can prove to be the most cost & time efficient way of building a successful online business in a short period of time.

Vibhu Dhariwal, Founder of The Gratifiedblog

Why SEO is Important For Your Online Business Website?

In terms of business growth, Search engine optimization makes it easier to increase both the value and volume of website traffic, as well as openness to your brand, through non-paid search results.

As a matter of fact, an estimated 75% of internet users find websites via Search Engines. That means, by practicing good SEO, you can boost the search presence of your business.

Ultimately, your online growth will lead to better opportunities for selling your products and services among millions of buyers.

9 Unbeatable Advantages of SEO 

There are lots of advantages of using SEO which you wouldn’t be able to count on your fingers.

  1. SEO helps rank your website on the top
  2. SEO increases the traffic on your website
  3. SEO encourages regional users to review the physical stores after the search
  4. SEO builds trademark credibility
  5. SEO helps in growing organic traffic
  6. SEO build your brand’s online presence 
  7. SEO doesn’t require you to pay for the ad slot
  8. SEO boosts your credibility 
  9. SEO can help you remain ahead of competitors

How do SEO be useful for a company?

 SEO is useful for a company because of the following reasons:-

  1. Organic Search is most often the Primary citation of website traffic.
  2. SEO builds trust and credibility 
  3. SEO impacts the buying cycle
  4. SEO is relatively cheap

      SEO: 9 Things to Remember 

  1. Keyword research:– A successful SEO campaign shall begin with keyword research. It can help you get a broad understanding of keywords that are relevant to your domain. 

  1. On-page optimization:- This is the procedure of making sure Google understands what your subject is about. It involves using your keywords in strategic sites on your page, in a tone that makes significance to your users and Google.
  2. Technical Optimisation:- Technical optimization involves making sure about everything behind the scenes is set up for optimal performance. The fundamental goal of technical optimization is to ensure your site system enables Google to easily squirm and record every piece of text on your site

  1. Link building:- Multiple ranking facets have shown that inbound and outbound links improve indexing and crawling. Hence resulting in the higher rank of website. 
  1. Add a steady stream of content:- Other than link building, content is one of the top two sizably significant ranking factors. By pushing regular content on your website, you can rank on relevant keywords. 

  1. Internal linking:- Internal linking is frequently an unrecognized strategy, but one that’s integral for boosting your ranking by allowing bots to better crawl your website. 
  1. Promote your content on social platforms:  Numerous business owners believe that Google counts Social outlets as a link. Regardless, Google has explicitly stated that links on Facebook and Twitter are not part of their search indexing algorithm. However, by sharing your content on social platforms, you can effectively convert social media traffic on your website. 

Types of SEO 

Off-page SEO:- Off-page SEO refers to all the actions that you & others do away from your website to raise the ranking of a page with SEO happening within the site, while off-page happens outside the site.

On-page SEO:- On-page SEO is the practice of optimizing individual web- pages in order to rank higher and earn better appropriate traffic in search engines. On-page refers to both the content and HTML memento rule of a page that can be optimized as opposed to off-page SEO which refers to unites and other external clues.

Here are Top 10 Good SEO Practices That You Should Follow

  1. Remove anything that puts the brakes on your site
  2. Tie to other websites with relevant content
  3. Write for humans primary, search engines second
  4. Stimulate further trustworthy sites to link to you
  5. Have web analytics in place at the start
  6. Write impressive & relevant meta explanation of every page
  7. Use understandable & expressive URLs only
  8. Build pace with friendly indications
  9. Use the right keywords in your images
  10. Generate and publish unique content constantly to improve your ranking

 How to write an SEO optimized title description?

Title tags form a significant part of your SEO technique. That’s because the title tabs basically decide how to search Engines scan your title. They are HTML facets that demonstrate search engines that a page title exists.

 When you begin a search engine results page, you see a title for each of the displayed findings.What you see as a clickable heading in the SERPs is entirely a title tag that you depict as HTML code for your web page. In the HTML code, they will appear in the <head>.The section between <title> and tags.

 SEO title optimization can enable you boost your opportunities of indexing well in the SERPs. Title tags are also the first element that your audience sees once they enter a search query.


 How to write an SEO optimized meta description? 

 A meta description is an HTML tab which looks like this in the HTML code for the page. Its significance is simple, it needs to get someone on Google to click your link.

Search Engines say there is no straightforward ranking advantage from the meta description. They don’t use it in their indexing algorithm. But there are suggestive benefits Google uses click-through rate (CTR) as a path of operating out whether you’re a good finding. If people click more on your finding, Google considers you to be a good result. And will establish your standpoint – move you up.

Characteristics of a good meta portrayal 

Keep it up to 155 characters

The ideal length does not honestly exist. It matters on the message you want to express. You should take sufficient slot to get the message across, but keep it short and canopy at the same time. Though,  if you check the search results in Google, you’ll largely see snippets of 120 to 150 characters.

Use Active vocalist and make it actionable

If you assume the meta description the offer to your porter, you can’t just write, A mixed metaphor narrating a none existent, yet simplicity high level of qualification.and people would not understand what they’ll get.    

Include a sign to action 

We also have such and such new products and you prefer it. Discover more! This overlaps what I said about the active voice but I expected to give prominence to it. The meta description in your deals text. Except, in this case, the commodity you are trying to negotiate is the page that is linked. Proposals like learn also, try also reach in handy and we use them too

Use your focus keyword

If the search keyword confirms a part of the meta text description, Google will too likely to use it and emphasize it in the search results.  This will create the link to your site even more engaging.

Show specifications where feasible

If you have a commodity for the tech-savvy. It can be a decent idea to concentrate on technological specs.

Make sure it resembles the content of the page

This is significant. Google will locate if you use the meta description to trick newcomers into clicking. They might just rectify you if you do it. But apart from that, tricking will probably boost your bounce rate. It’s a bad indication for that motive alone. That is why you want the meta portrayal to match the content on the page.

Create it unique

If your meta description is the same as those for other pages, the user awareness in Google will be impeded. Although your page titles might fluctuate, all pages will emerge to be exact because all the portrayals are the same.

Rather of creating indistinguishable meta descriptions, you’d be better off quitting it blank. Google will grab a snippet from the page comprising the keyword used in the query.


How to insert the keywords in your article?

How many keywords should you include in a page?

When talking about how numerous keywords to concentrate on a page, the reply depends a lot on the keywords you are to one another if they assist put the information of the content onward. 

Let’s talk about the codes of the keyword hierarchy. There are 3 major kinds of keywords:

  • Primary keyword
  • Secondary keyword
  • Additional keyword

Your preliminary keyword is the prominent focus of the entire article, so the title and existing content should reflect that. You can’t actually write a good piece of content about 2 distinct topics, so only one primary keyword should be utilized.

The secondary keyword is corresponding keywords to the primary one, but barely minor variations. Usually, the main topic will comprise 3- 5 main addressing points so using a smattering of those secondary keywords make sense.

Additional keywords are almost any other relevant keywords that are shoved or switched otherwise than the first two but mean the exact thing.

Whether to USE keywords in your Content Writing or NOT? 

It’s easy to just tell ” you need to add keywords for SEO “, but implementing it is a distinct issue entirely. In fact, there are certain rules and useful methods for adding keywords to a website that can give rise to your efforts much more worthwhile.

You should insert keywords into your content composing using the following points:

Use keywords in your Meta description

This is one of the considerably basic ways to add a keyword for SEO, you need SEO success factor, but it’s frequently overlooked. The meta description acts as a reasonable summary to describe what the content is about, so placing the keyword in this summary enables Google to better filter your results. It’s a significant way to get 1 or 2 of your extensively important keywords attached to a part of your page that’s directly served up by search engines.

As a refresher, a Meta Description is a 160 character or 20-25 words description of what your page is all about.

Insert keywords in your SEO title 

Keep in mind, I said SEO title, not your main article title. You’ll be optimizing that in just a minute. First thing primary, let’s get some beneficial keyword data in your SEO title tag. This title tag is identical to the meta description in that it is the name of the page that users will see on Search Engine results pages when they search keywords.

Use keywords within the first 200 words

Many experts believe that Google gives more weight of the first 200 words in your content. The explanation why is because usually, the first 100-200 words of an article are where a content author setups the intro of what will be discussed. 

How many words in an article are good for SEO? 

Most SEO professionals have a viewpoint on what constitutes the optimal content length. The craving to assign an optimal ideal content length evaluates the number of efforts people are willing to put in their SEO strategies.

Why word count of your page matter?

Interpreting the text length is quite noticeable. It’s how long your text is. Why does it matter? Well, you have a higher opportunity of ranking in Google if you write long, high -quality blog posts, of 1000 words or more. We’ve encountered this ourselves, we have written quite some writings that are over 2500 words. They are cornerstone content and they help our organic traffic grow. Here’s a long contribute to SEO : 

When your content is lengthy, Google has better clues to differentiate what is about. The lengthy your content, the more often your core key phrase comes out. This is not to regret key phrase stuffing through! if you optimize your copy normally, your focus will pop up here and there throughout your content. You can also get in additional synonyms and similar.

How to write high-quality wordy content?

So large articles, written people, not search engines! – might have some benefit over posts. But while you’re writing posts with a high word count, it is actually more significant to keep the quality of the content at a high category.

Writing high-quality content is tough. Especially when your goal is to write an impressive word count in order to make your organic traffic. If you are less professional, we’d advise you to intend for around 700 -800 words. In any case, make clear you remember the following aspects in your mind:

Write understandable content 

The most significant thing when writing long posts is – write for your audience, that may sound noticeable, so start by speculating about questions a reader could have about the topic you are underwriting.

Write fresh content 

This is the hardest one. It is not easy being unique with so much content out there. But it might enable if you evaluate what makes you different. 

Define hierarchy of content

One way of structuring your content is by using titles or headings. Headings within content serve two purposes. Firstly: they show a top-down hierarchy. You instantly see that a subject has, for instance, three subheadings that embroider on it further. You can allow your readers to know about by using striking headings.

How to decide the hierarchy of your article?

Your site’s technical SEO needs structure a hierarchy. If requires lower in the hierarchy aren’t met, requires on the next level are tough to fulfil. Each level responds to a different necessity in the world of search engines: crawl ability, indexability, accessibility,  rankability and clickability.

Comprehending what each level of the pyramid involves helps make technological SEO look less intimidating without oversimplifying its role in making a website tremendous.

Technalities of SEO


At the foundation of the pyramid technological SEO needs is a URL’s crawlability. Crawling ability concerns a URL’s ability to be discovered by Search engine bots. URL’s that are not crawlable might still be convenient to users navigating your website, but because they are invisible to bots, they can’t come up in search results.

Crawlable URLs, therefore, are:-

  • Available to search engines. Search engines discover URLs by crawling links and reading sitemaps.
  • Not impermissible to bots. Most search engine bots will accept meta robots instructions and directives in robots. txt file that asks them not to crawl specific pages or directories.
  • Enclosed by the website’s crawl budget. Less typically, the’ budget” accorded by Google’s algorithm is spent on other facets of a site, causing delays or problems in getting a specific URL crawled.


Just like crawlability in the hierarchy of technical SEO requires is indexability.

Indexable URLs are URLs that a search engine can include in a record of pages that are attainable to be presented in search results pages. Even a URL has been crawled, various properties can prevent it from being added to the index.

In the most simple situations, pages can be prevented from being tagged by meta robots and robots.txt directives.

But google also chooses not to index pages when a more decisive version exists for the exact content. This is the case when a hot discovers the following factors:

  • Duplicate Content
  • Ecclesiastical declarations
  • Interchange versions such as printable pages or mobile pages.
  • Redirections.

Website Accessibility 

An available URL is easy to display. A URL that is both crawlable and indexable might still be unavailable at the time when a search engine’s not undertaken to crawl it. Pages and Sites rank but that have continual accessibility problems are often penalised in the search results.

Availability for bot and for users encloses a broad range of relevant topics :

  • Server execution
  • HTTP status 
  • Load velocity
  • JavaScript executing
  • Page depth in the site planning
  • Orphan porters
  • Website grating to spam and hacking.


Rank ability is the main of the two top levels of the pyramid that deal with optimizations. Instead of establishing the foundations of SEO, they are sometimes determined progressive technical SEO. Clearly crawlable, indexable and accessible URLs can index. Some can even index well.

Use links to stimulate indexing

Linking, whether inward and outward, transfers pages significance from popular pages to less prominent pages. Technical SEO methods will, therefore, examine backlists to infer the most advantageous profile or use inner structures to promote pages.

Semantic Optimization

Content silos, developed by interlinking semantically relevant content, help groups of pages rank better than a single porter cloud. They build both midst and expertise while expanding keyword reach with pages that concentrate on long-tail keywords and semantically related concepts.


The final level of technical SEO optimisation concerns technological elements that make it additionally likely for a stoner to click on your results. Because of how search engines present results, this can comprise earning coveted SERP settings outside of the normal organic results order and improving your URL listings.


You can see that SEO plays a vital role in the branding, it doesn’t charge any cost for making your website or blog available on the highest rankings. So it’s very productive for you. If you’ve read this distant in the text, you now know the answer to “What is SEO?”, you have all the awareness. Now you need to just modify your websiteso according to the best SEO practices.

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