10 Tips For Developing & Selling Online Courses

Do you wish to develop and sell online courses? This blog will discuss some steps for developing and selling online courses. The introduction of remote learning has accelerated the education industry. Apart from catering to the demands of modern industry, it eases the exchange of knowledge from all over the world. All this is possible through the medium of online courses. The creation of an online course is, however, a tough job. It needs a specific set of instructions to be followed. Read this write-up about the best tips for developing and selling online courses. 

Choose The Best-Selling Topics

Sell the value of something to sell it. It means the product or service you’re willing for selling online courses should have value. First of all, ensure that the topic is one that you love. It is also essential to think out of the box. Numerous topics can be taught. 

  • An experience would be an add-on in this step. It is not mandatory but still a good point. 
  • Gather all the skills that you can deliver. Ensure their feasibility in the current marketplace. 
  • Never forget to find out your target audience. It is essential to achieve remarkable sales. 

Use Statistics For Market Research

Market research is the need of every operation to launch any product or service in your ‘selling online courses’ business. Besides demand prediction, it offers insight into the current choice of the people in that specific market. This can be made possible through the use of statistics.

  • Use applications like Google trends to confirm the high demand for your idea. For example, keywords such as Yoga classes gained popularity during the pandemic.
  • Keep an eye on the search volume of your proposed topic. Proceed only if your course idea has high searches. 
  • Find out the most asked questions about your idea. For example, people may look for baking if you introduce a cooking course. Include such things in your course.  

Create Learning Outcomes 

Learning outcomes don’t need any extensive explanation. The term is enough to convey the importance. Of course, a course is defined by the outcome it delivers. Therefore, these are the questions that you need to answer. 

  • Is there any skill impartation that is possible through your course? If yes, what are the market’s scope and need for that skill? 
  • Will it deliver any new topic to the market? Is that new topic a valuable addition as per the current scenario? 
  • Which skills or extra things would students be able to acquire by the end of the course? 

Create Quality Content 

There is plenty of content available on the internet, books, guides, and other sources. The question is how to shape and structure your content. For this purpose, you would need these factors to consider. 

  • Ensure that your content is accurate, updated, and matches the standards of the current market. 
  • The outcomes of learning your content should be ensured. Try to answer the questions not answered by your competitors. Try to fill the gaps and focus on the burning queries. 
  • Having a pre-existing social media page and blogs can help ease this step. This will reduce the difficulty in sorting out the content. 

Decide On The Course Structure

Structuring your course is very important. It involves laying out the fundamental modules. This is one of the complicated things to do while preparing for your course. Check out the main things involved in the course structure planning. 

  • You could use an instructional storyboard for inspiration. It will save you time by keeping a note of the critical points that you need to include. 
  • Decide the chapter-wise lessons that you need to deliver. Do you need to begin from scratch or the middle? 
  • Ensure you offer the content and structure per the general levels- beginners, intermediate, and advanced. 

Qualitative Course Tutorials/Videos 

You would be offering your course through video tutorials for many advantages. Therefore, videos need to be professionally recorded. Edited and shared. Here is what you need to focus on while making videos. 

  • Use the best lighting, recorders, and video editing software. There are plenty of tools that serve the purpose of editing professionally. 
  • You can do it by organizing everything in a video recording studio. Focus on the surroundings. 
  • Noise cancellation is significant. Ensure this in the video recording tool you choose. 

Pricing Models

The price of your course is also a roller coaster ride with fluctuating factors. These ups and downs are due to various factors. This may be due to the market scenario. Your course’s on-demand and others. However, there are some do’s and don’ts while charging for your course. 

  • You should not consider the length of the course while charging a fee. Its length has nothing to do with the price, so check its quality. 
  • Never imitate the prices set by your competitors. Set your own after observing everything. 
  • Check whether it will be a lead magnet or not. Besides, will it be a source of your primary/ active income or passive income? 

Online Courses Platform 

There are hundreds of platforms that enable interaction, communication, and sharing. The most popular online course platforms are Skillshare, Mindvalley, Coursera, Udemy,  Edx, and Udacity. However, each online course platform has its own pros and cons. 

  • All these platforms charge a specific maintenance fee for the distribution of your course. 
  • You can use the self-hosted platform if you want to bear only the domain and hosting charges. 
  • Look at your requirements before finalizing the best online course platform to distribute your course. 

LinkedIn Marketing 

Social media is the hub of infotainment and communication. However, there are some specific social media platforms for such purposes. Share your course on specific social media platforms. Go for LinkedIn. It is one of the best platforms to connect with connections for professional purposes. 

  • Hire a specialized designer to create attractive posts that convey your message in fewer words and more graphics. 
  • Make a video demonstrating the course preview. You can explain the best features that drive sales. 
  • You can make use of the LinkedIn sales navigator. It offers many advantages, such as prospects, customers, and others. 

Gathering Feedback 

After everything is done, it is essential to gather feedback. This is what you can do for feedback. It will be fuel for the journey of your post-course launch. As it proceeds, it will bring out your course’s good and bad points. 

  • Connect with your audience through social media and ask for reviews. Go live and have a face-to-face interaction. 
  • Organize community get-ups to get suggestions and other discussion points with the users. 
  • If launching the course as an application, focus on the reviews. Keep in touch with the users and rely on their complaints/suggestions. 


Learning and teaching are complex. However, once you revise the points given here, it will be easy. Throughout the write-up, we went through eleven steps that would act as a bridge for a successful course launch. It may take more research and advice to maintain consistency in this plan. Stay updated with more informative tips through our blogs

Leave a Reply

Your email address will not be published. Required fields are marked *