The holiday season is the busiest time of the year for every business that will increase your holiday sales. But remember that it’s also the best time to ramp up your marketing strategies to increase sales and grow the company.
Generally, holiday shopping begins on Black Friday and Cyber Monday. Then, it continues to the December holidays. But if you’re struggling to develop one, don’t worry; we have your back! Repairing well-thought-out holiday marketing strategies as early as now is crucial to making that long season successful for your business.
We’ve gathered the six marketing strategies that will help boost your holiday sales. But before we dive into that, let us first break down the key elements of what will make them successful.
Planning Your Holiday Marketing Strategies
We learned from restaurant veterans that holiday marketing strategies are more than just putting decorations onto displays. They also need extensive marketing research and a lot of creativity to draw attention.
Here are some steps you can take to plan your holiday marketing strategies to boost holiday sales successfully.
1. Set Up Your Goals
The first step in planning your holiday marketing campaigns is setting your goals. You can determine which offers will benefit your company and customers by setting reasonable goals. You must establish your objectives and know your resources to achieve them. This will be how you will proceed with your holiday marketing campaigns.
2. Know Your Target Audience
After that, you have to know your target audience. Having an insight about your customers, like knowing their preferred channels, can help you be close to them. Once you know where they always spend they always spend their time online, you can utilize those channels in your marketing techniques. Making your holiday campaigns accessible can help you build and strengthen customer relationships.
3. Audit Previous Marketing Strategies
Of course, you would want to avoid the same mistakes from last year to happen again. That being said, reviewing previous holiday campaigns is essential. It can help you better understand the changes in your target audience’s behavior during the holiday season. Thus, you can discover more about past trends and how they have affected your company. So, learn from the past to optimize your strategies for a successful holiday sales season.
4. Organize A Schedule For Content Syndication
Once you know your goals, target audience, and what works on your previous strategies, you must plan the content syndication schedule. Knowing when you will run your ads, send emails, and post on different marketing channels is the most crucial part of marketing because it is when you build awareness about your holiday campaigns. Great timing will result in an increase in traffic and sales during the holiday season.
6 Holiday Marketing Strategies
Offer Coupons That Will Draw Attention
The first and usual marketing strategy that can boost your holiday sales is offering deal coupons. They can be in the form of discounts on your products, promo bundles, or free shipping. Doing this can help with customer engagement and retention. However, you must know that the competition during the holiday season is tough. It would be best to make a compelling offer that your existing and new customers can’t resist.
Leverage All Marketing Channels That Matter
No one will notice your brand deals if they don’t see them. That being said, it takes the first step in planning your marketing strategy: knowing your target audience. Leverage all marketing channels that matter to them so they can see the coupons and discounts your company offers for your products. One effective way to reach your target audience is by incorporating the Google Marketing Platform into your marketing efforts.
Below are some marketing channels that you can tap into:
Email Or SMS:
Regardless of the season, an email marketing approach gives you a great chance to connect with your existing customers and expand your lead pool by encouraging them to “share” your value with their friends and family.
Send your subscribers personalized emails highlighting your deals, promotions, and seasonal product lines. By informing customers through a simple email, your business can go a long way toward increasing sales.
Another thing that will make email marketing campaigns successful is if they’re optimized for mobile devices. Making them mobile-friendly can help boost customer traffic.
Other than emails, you can employ SMS messaging in your marketing. The good thing about this is that you can be sure that they’ll be able to read your promotional messages even without internet access. Remember that the SMS messages must include links to your storefront effortlessly.
Social Media:
Since most people use social media nowadays, utilizing it for your holiday campaigns will help boost sales. You can use multiple social media marketing platforms like Facebook, Instagram, YouTube, and Pinterest. And to make the most of them, you won’t just announce the discounts you offer during the holiday season. You’ll also touch their hearts by creating posts about the holiday feels.
What you can do is focus on a content-driven approach. Contents can be in the form of blogs or videos. Keep search engine optimization (SEO) and link-building in mind in your blogs. These two are the key to optimizing content, which will help boost customer traffic.
Meanwhile, focusing on content videos is a must since most people prefer watching clips that can touch their hearts. You can add videos on your websites, emails, and social media accounts to deliver your company’s message that encourages visitors to learn more about your business.
However, if you need help making content videos, you can seek help from influencers with your target audience to help promote your products during the holiday season. Influencer marketing is a cost-effective way to build brand visibility and drive holiday sales.
TV Or Radio:
Aside from the online marketing channels, you can also consider promoting your products offline. Put your holiday campaigns on TV or radio for a broader scope since people still prefer using these devices to get information. Making it accessible to them will increase your chance of boosting your holiday sales.
Organize An Event (In-Person Or Online)
If you have a physical store, you can offer customers a special welcome and get them in the shopping mood when they enter your store. People visiting your store is an incredible opportunity to introduce them to your products. You can give them product demos, entertainment based on holidays, and more. Hosting an event is also one effective marketing strategy during the holiday season.You can do webrooming. Like showrooming, webrooming involves presenting your items—but online. On the other hand, if you’re an e-commerce business, hosting a virtual event is best. With it, you allow your customers to examine the product from every angle and maximize your holiday sales by giving them a whole showroom experience.
Donate To A Greater Cause
During the Christmas holiday, businesses typically provide their customers incentives, discounts, special offers, and awards, but they rarely consider local communities. Donating to local communities can differ from the usual marketing strategies and turn curiosity into customer loyalty. It is another discreet way to capture the hearts of your audiences to patronize your brand.
Since Christmas is the season of ‘giving,’ making it accurate for your business is a great start. Tap into the spirit of giving during the holiday season to elevate your business and sales. It will not only help you have people’s sentiments but will also boost your company’s morale. Your engagement in supporting such causes will build a positive image that your customers may choose to patronize your brand over your competitors. Simply put, you are simultaneously helping your business grow while helping those in need.
You can look for charity groups that share your beliefs and mission during Christmas and meet with them to discuss how you might support them. Several ways to help a neighborhood while subtly promoting your brand are food drives, clothes drives, and donating some of your sales.
Give Early Access To Loyal Customers
Before the holiday rush, you can reward your loyal subscribers with early access to the deals you offer. It will encourage them to make purchases before the holidays. It is also possible for them to share this information about how VIP customers are being treated, creating new customers for your regulars. What you can do to make this strategy work is offer special deals to clients who participate in posting their reviews and experiences on social media. This strategy is a great way to create a buzz before the holiday shopping season formally begins.
Extend Deals To Late-Shoppers
Of course, when there are people who start their holiday shopping early, there are also ones who miss the best deals. Shoppers cannot make the most of the campaigns for several reasons. But no matter the reason, capturing them is still profitable. One effective way to win them is by extending your holiday marketing campaign offers to them.
Final Words
The holiday season will either make or break your revenue targets. But by following the marketing strategies in this article, you can set your brand apart and win over customers. So start preparing now, optimize your content with a focus on holiday sales, keep your audience in mind, and don’t forget to provide lifetime value for your brand—and you can look forward to a noticeable increase in sales.
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