We all heard the name guerilla, and suddenly we thought about the jungle, the wildlife, and some daring soldiers. But there’s a different kind of guerilla in the field of marketing, i.e., – Guerilla Marketing.
Most of them might not know what guerilla marketing is. So, here in this blog, we will first understand guerilla marketing, then discuss the types of guerilla marketing, pros and cons, and finally, we will discuss some creative guerilla marketing ideas for your brand.
So, Let’s begin;
What Is Guerilla Marketing?
In simple words, guerilla marketing is an unconventional way of promotion. It’s a low-cost and creative way to get your message across in a memorable manner.
Guerilla marketing creates buzz and hype around a product or service without spending much money. It relies heavily on creativity and imagination to reach potential customers instead of traditional marketing methods like TV ads, radio commercials, etc.
Types Of Guerilla Marketing
Indoor Guerilla Marketing
This guerilla marketing is done in malls, airports, and other public places. It usually involves handing out flyers, setting up booths, or flash mobs. It’s a great way to communicate your message interactively.
Outdoor Guerilla Marketing
This guerilla method uses public spaces, like streets and parks, to promote a product or service. The marketing techniques can include activities such as chalk drawings on sidewalks, wheat-pasting posters in public places, and painting graffiti on walls.
Experiential Guerilla Marketing
This approach requires you to engage your audience directly with immersive experiences that create a lasting impression. It’s a way to create an emotional connection with your customers through physical interaction and turning them into loyal customers.
Event Ambush Guerilla Marketing
Event ambush guerilla marketing involves getting involved in events without being officially associated with the event itself. It may involve setting up event booths or creating campaigns around them — anything that will get your message and draw attention to your brand.
Pros And Cons Of Guerilla Marketing
- Cost-effective: you can have a powerful presence without breaking the bank. It’s all about being creative and resourceful with your limited budget—you don’t need to overspend for effective results!
- Highly targeted: Not only are the methods used cost-effective, but they also reach a targeted audience, which allows you to engage with your target audience intimately and uniquely.
- Highly memorable: The techniques used here are often unexpected, so they leave a lasting impression on the people who encounter them and help create a buzz around your brand.
- Easy to measure: Since the marketing is done in public, it’s easier to track how effective it was and what impact it had on people.
- Highly versatile: These tactics can be used anywhere, anytime, and tailored to fit any environment.
- Time-consuming: It requires a lot of planning and preparation, which can take up valuable time and in some cases, money.
- Requires expertise: Since the techniques used are often unexpected, It can be tricky to execute and require a certain level of expertise to do it right.
- High risk: It can be risky since it involves going against the grain and breaking established norms—if done incorrectly, it could result in backlash or even fines.
Six Guerilla Marketing Ideas For Your Brand
Now that you are familiar with guerilla marketing, its potential benefits and drawbacks, let’s explore some of the clever ideas which have generated spectacular results for different brands. You also can leverage this same creativity to produce successful outcomes for your brand!
Let’s get into the examples:
Kit Kat Imagination
Nestle demonstrated their creativity with a visually appealing park bench. The slots and brown design were just like the iconic Kit Kat bar, so they painted half of it in the signature packaging to create an imaginative yet convincing image to make us crave some chocolatey goodness!
Hot Sauce Creativity
Ambience Media placed ads on hand dryers in restrooms. They depict a man seemingly drying his hands with hot air, communicating the intense temperature of their spicy sauce. The image implies that you’ll feel its fiery heat once you sample it! that made an impact.
Axe Body Spray
Here’s how Axe Body Spray has masterfully created a story about the ubiquitous exit man present in many venues, utilizing custom stickers. By placing their sticker next to him, they’ve injected some of their signature wit and creativity into the advertising campaign. Just take a look at this example-
This attracted a ton of attention and encouraged people to buy their product.
By employing this guerilla marketing technique at a college, Coca-Cola took generosity to a new level. They set up an enormous vending machine with a unique 2-for-1 button on its summit that urged students to help each other push it down. In addition, they also placed another large machine dispensing pizza, sandwiches, balloons, and flowers – intensifying the mission of sharing!
The students on campus were brimming with intense enthusiasm as news spread about these unprecedented offerings from Coca Cola.
Deadpool’s Tinder Profile
On the cusp of his movie’s Valentine’s Day release, Deadpool surprised Tinder users with a bold and intriguing profile! His pictures were daring, and his bio was captivating – this move wasn’t just for Twitter users.
Before long, screenshots of the anti-hero legend had gone viral on social media platforms. Let us look at what set Deadpool apart from other profiles on Tinder!
Tyskie’s Door Handles
Tyskie beer promoters upped the ante on guerilla advertising by transforming standard door handles into Tyskie mug handles. This ingenious marketing strategy enticed customers to purchase their icy cold brews while they entered bars and clubs. Let’s get a glimpse of this innovative campaign.
Guerilla marketing is an effective way to draw attention to your brand and creatively engage your audience. Several examples are in the marketer’s bag of tricks to increase your brand’s visibility and create a buzz. With these ideas, you can be sure that you’ll have people talking about your brand in no time.
Q1. Do I Need A Lot Of Money For this technique?
A. Not necessarily! Guerilla marketing doesn’t always require a large budget. However, it depends upon the techniques you choose to execute your idea. You may require a higher budget for ideas that involve costly materials or those that require specialized skills.
Q2. Should I Get Professional Help For Guerilla Marketing?
A. It is a great idea to hire professionals who understand the nuances of guerilla marketing and have the experience to execute it effectively. They can help you craft a plan that fits your budget and reach the right audience.
Q3. How Successful Is Guerilla Marketing?
A. It can be compelling if executed correctly. If you choose the right technique, there is no doubt that it can be a success! It requires creativity and strategy to grab the attention of your target audience and stand out.
Now that you know the art of mastering Guerilla Marketing, it’s time to get creative! Investigate different tactics and try out unique ideas to make an impact on your target audience. Keep in mind that it needs to be a well-planned strategy for it to work.
Still if you have any questions related to the topic, then feel free to leave your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂