So you have decided to start your business in 2021 but don’t know which marketing platforms to use for the sustained growth of your business. Don’t worry – you’re not alone.
Research says that more than 30% of businesses evaluate their content creation workflow as fair or poor because they are not leveraging the right marketing platform. Fortunately, there are plenty of powerful online marketing platforms you can use to create a more effective solution and make your business reach its height.
What Are Marketing Platforms?
In simple terms, a platform is a ‘place’ where marketing takes place. It could be physical or virtual. As we live in the digital world and are surrounded by technologies, virtual platforms are more preferred than old-school marketing.
Some of the best marketing platforms include Facebook Business, Twitter for Business, Instagram, MailChimp, and the list goes on.
Examples Of Some Best Marketing Platforms For Any Business
Here are some of the best marketing tools and platforms which we are going to discuss. They can make starting a business easier.
- Search Engine Optimization (SEO)
- Social Media Marketing Platforms
- Influencer Marketing
- Content Marketing
- Email Marketing
- Pay-per-click marketing
- Affiliate Marketing
- Mobile Marketing
Why Choosing Marketing Platforms Is Important?
Before choosing the right marketing platform for your business, it is important to identify the short-term goals you want to achieve and in which time frame. Surely, these objectives will be based on the available human and financial capital available to you at any given time.
- In 2021, the global digital ad will be $390 billion. It will encourage more and more business owners to leverage the power of marketing platforms.
- More than 60% of buyers do research about a product before buying on social media.
What Are The Benefits Of Marketing Platforms?
Digital marketing platforms offer tons of benefits to all types of businesses, no matter the size. Unlike old-school marketing such as TV or print advertising, it allows truly personalized marketing. These marketing platforms also come with several challenges that every business must be aware of.
8 Examples Of Best Marketing Platforms
Now you know what marketing platforms are all about, let’s discuss the 6 best platforms for any business to start:
Search Engine Optimization
The first on the list is SEO (Search Engine Optimization). It is a process of using the best SEO strategies to increase the search visibility of a website on search engines. The higher the traffic is, the more the conversion rate will be. For example, you own a t-shirt business in India, and when someone types ‘best t-shirts in India’, you want to ensure that your article appears at the top of the search result. It can be done by optimizing the content with best SEO practices and ensuring the technical elements are in place to help Google easily crawl and index your content.
Social Media Marketing Platforms
After the pandemic, the world has become digital, and more and more people started using the internet and social media platforms such as Facebook, Instagram, LinkedIn, etc. For new business owners, it’s a must to have an online presence on all the social media platforms to get more reach.
- Facebook is the leading social network with over 2.9 billion monthly active users.
- The average time a person spends on social media platforms is 2 hours 25 minutes.
- More than 70% of users use social media to research a product before buying.
With these stats, now you have a glimpse of why having an online presence on social media is important, especially for new businesses. Each platform works differently and has its own algorithms. As a newbie business owner, you need to experiment on all these platforms to get a deep insight about which platform is right for your business and on which platform you have to be consistent.
Influencer marketing refers to a person or celebrity who has huge followers based on social media platforms. In the past few years, business marketers have leveraged the power of influencer marketing, and more than 80% of businesses are satisfied with their results. Still not convinced? 1 out of 2 women purchased a product recommended by an influencer.
Great content is the key to success in digital marketing. Content marketing refers to creating blogs, videos, podcasts, and any form of content posted online. Content marketing is of different types, and it allows marketers to be proactive in fulfilling their audience’s needs. Here are some of the stats which shows why content marketing is important:
- Blogs are the prominent forms of media used in content marketing.
- More than 80% of marketers invest actively in content marketing.
- 90% of video marketers say that video has increased traffic to their website.
One of the most overlooked digital marketing platforms is email marketing. It can do wonders for your business when implemented correctly. Email marketing allows business owners to stay in touch with their prospects and customers by sending them newsletters to increase brand engagements. More than 70% of business marketers are happy with email marketing.
If you have a decent budget and want quick results – look nowhere – go for pay-per-click marketing. Simply, it works by running your ad on search engines, and you have to pay only if a user clicks on your ad. These ads often appear at the top of search results, while banner ads appear on websites and have set prices.
Affiliate marketing refers to earning a commission when someone buys a product from a company through your marketing channels. You only get paid every time you drive a sale, just like commission-only sales reps. There are 4 different parties involved in affiliate marketing: The merchant, the network, the publisher, and the customer.
Mobile marketing is common these days as more and more people access websites through their smartphones. Mobile marketing combines sending personal text messages, leveraging social media, sending email, push notifications, etc.
Research says that by 2024, it is expected that mobile users will rise to approx. 188.9 million users. As a new business owner, it is the right time to leverage the power of mobile marketing and revamp your current marketing efforts to deliver a seamless and user-friendly experience.
What Are The Benefits Of Digital Marketing Platforms?
Despite the type of digital marketing you use, you can easily connect with your targeted audience at the right place and at the right time.
Here are some of the benefits of digital marketing platforms:
Engage With Targeted Audience At Every Buying Stage
With the help of the digital marketing platforms we mentioned above, you can easily track every step of your customer, often from the moment when they are triggered to find a product or service.
Mobile apps provide buyers with special offers and discounts, customer support, and comparison tools, enhancing the understanding of the buying process.
Target The Right Audience
You can also target your audience with offers based on their stage within the purchasing journey. For example, if you are leveraging several social media platforms, then it’s become easy for you to track on which platform your audience is more active.
Optimize & Improve Conversion Rates
Your conversion rate can be improved with digital marketing much better than traditional marketing. Digital marketing platforms make it easy since every interaction is tracked. You can get a deep insight into how many users view your ad and what actions they take.
Accurately Measure All Results
In digital marketing, you can measure everything worth measuring – ranging from when the ad is clicked to when the visitor leaves the page. Data analytics software such as Google Analytics and social media marketing platforms, metrics make this monitoring or measurement possible.
Some examples of KPIs are:
- Cost-per-click (CPC)
- Return on investment (ROI)
- Customer acquisition cost (CAC)
- Customer lifetime value (CLTV)
Increase Customer Loyalty With Frequent Communications
It is always better to boost sales in any manner, but it’s even better to retain those customers after a successful purchase. How can it be done? You can send them personalized emails such as offering discounts, seasonal codes for related products, or access to new product releases. Not only will it make customers feel respected but also increase the sale.
What To Look For In A Digital Marketing Measurement Platform?
There are several considerations, but keep in mind the below points:
The Ability To Look At Campaigns Holistically
When running a business, you can’t rely only on online marketing. You should never overlook the importance of offline marketing. So, when choosing a platform, it is important to consider that a platform can provide you with a deep insight into your sales and user’s intent.
Relationship With Third Parties
The platform you choose must have a relationship with third-party software to provide additional context to your media plans. If you’re using a digital marketing platform for a media plan, these third-party tools can help you provide a more complete view of your targeted audience.
The Marketing Attribution Model
As a business marketer, it can be challenging for you to monitor multiple platforms and determine which mix of PPC keywords, display ads, landing pages, and SEO are generating more sales.
However, it becomes easier when the attribution model comes into play. With an attribution model, you can keep an eye on the customer’s journey from start to end.
The list doesn’t end here – there are many more tools that can help a new business grow easily.
Starting and growing a business is easy when you have the right tools and technologies by your side. Before you choose the best marketing platform, first of all, you need to craft a robust digital marketing strategy that includes social media marketing, search engine optimization, email marketing, etc., that connects to your targeted audience.
During the initial stage of the business, the list of marketing platforms and tools we provided is a great place to start.