First impressions count – especially for your business. With the ever-increasing amount of messages being sent each day, getting someone’s attention can be difficult. And here’s where introduction emails come into play.
An Introduction email can be the first impression that a company makes on its customers. A bad introduction email can make customers feel that you are an amateur. Whereas, a good introduction email can make customers feel that you are ready to help their business grow.
Now, you might say: Okay, so a well-crafted introduction email can help me convert a lead into a loyal customer. However, how can I craft a perfect introduction email?
Well, we are here with this blog! We’ll answer these questions and discover why introduction emails are so valuable and learn how you can create the best introduction emails to boost up your sales.
What Are Introduction Emails?
Introduction emails are emails that introduce your company to a person. They are typically sent to individuals who have signed up to you and expressed an interest in your product, service, or business. If a user joins a site and doesn’t know how to use it, they will be less likely to return. And thus, a good introduction email will also tell the user how they can get the most out of the site. Hence, these emails are especially important for websites that offer a lot of features.
For example, if the site has a forum, then the introduction email can tell users about the forum and how to use it. This will make the user feel special, and hence, it will encourage them to return to your site again and again.
How To Create Good Introduction Emails?
Introduction emails don’t require a lot of time and effort to create and send out. These emails are also generally short – often just one or two paragraphs. In fact, you can create one while having coffee.
But you’ll still need to keep an eye on certain points, to make the most out of it. On that note, here’s a simple process to create an introduction email that will help you get new subscribers to open your newsletters.
1. Strong Subject Line
A subject line is what decides whether the reader will open the email, or it will end up in the trash. Remember, you’ve got only about 5 seconds to get someone to read it. If you don’t appeal to them in those 5 seconds, they are going to delete it. Hence, it always becomes important to keep your subject lines professional, encouraging and to the point.
2. Limit Sales Pitching
Be it an introduction email, or a promotional email – focusing on the reader is always important. While some people make the same mistake to start promoting their own name first. This can be annoying for some customers. Hence, prioritizing the reader is necessary. Describe in brief about you and your business in the first two or three lines, and explain what value you can provide to the customer.
3. Personalize Email
The purpose of an introduction email is to communicate with other people and introduce yourself. While this may seem like an easy task, many people fail to write an introduction email that is effective.
The most critical thing to remember is to personalize the email, making sure that you take the time to research about the customer and genuinely connect according to their interests. This will show the reader that you actually care about them and it will help them to feel connected to you.
4. Explain Why You Are Reaching Out
After you have kept an eye on all the above points, it’s time to focus on the body. Here you have your freedom to explain why you are approaching the reader. Here you’ll need to answer how did you get their contacts from, what do you want from the reader and what value you can provide to them. You can even mention a mutual contact as a reference.
Just keep your body brief, to-the-point and focus on what value you can provide and you are good to go.
5. Adding Engaging CTA
A well-written and well-designed email can be a great tool for introducing your business, promoting a product or service, and increasing sales. But a solid CTA at the end can actually double the impact.
A CTA or Call-to-action always triggers the readers to take the next step. Hence, always try to keep the CTA relevant to the content of the email. For example, here you’re sending an email to introduce yourself. Hence, your CTA should encourage them to check out your business and visit your website. Similarly, if you’re sending an email about an upcoming event, your CTA should be to buy tickets and more.
6. Acknowledge & Close
The closing part of the email is yet another important part of the email. This is the part where you need to acknowledge all the emails that have been opened by your subscribers. Here you’ll be thanking and appreciating your readers for reading the email despite having a busy schedule.
And, in the end-use some professional closing words such as ‘regards’ or ‘sincerely’, then your name with your signature or logo. You can even add links to your social media handles.
7. Proofread At Least Thrice
A lot of people don’t understand how important it is to proofread. It’s important because it shows that you’re taking the time to make sure your email is perfect before you send it. It shows that you care about the person on the other end of your email as well as your own business.
Protip: Just share your email with your friends, and ask them for feedback. This will give you a clear idea about what changes you can make in the email to make it more encouraging.
Introduction emails are a great way of breaking the ice with potential clients and establishing a relationship with them. Hence, just like you dress up to meet your client for the first time, you’ll need to craft your email the same way to create a good first impression. Just use the above points, keep your email engaging and let them know what values you can provide and that’s it.
Furthermore, if you have any issues regarding the above points, we would love to solve them in the comment section below!