Influencer marketing is one of the most effective ways to reach new audiences and grow your business. But how do you know if your influencer marketing campaigns are working? This blog post will show you how to track influencer marketing to measure what matters.
What Is Influencer Marketing?
Before diving into how to track influencer marketing, let’s first define it. Influencer marketing is a form of marketing that focuses on using key leaders to drive your brand’s message to the larger market. These key leaders, or influencers, can be anyone from celebrities and industry experts to social media personalities and bloggers.
Influencer marketing aims to build relationships with these influencers and get them to endorse your product or service. This endorsement can come in a blog post, social media shout-out, or even a mention in an email newsletter.
If done correctly, influencer marketing can be an extremely effective way to reach new customers and grow your business. But how do you know if your influencer marketing campaigns are working?
Here Are A Few Metrics You Can Use To Track Influencer Marketing:
The first metric you should track is reached, or how many people your campaign reaches. There are a few different ways to measure reach, but one of the most common is to look at the number of impressions your campaign receives. Impressions are defined as the number of times people see your campaign.
You can also measure reach by looking at the number of unique visitors to your website or blog post or the number of new social media followers you gain due to your campaign.
Engagement is another important metric to track when measuring the success of your influencer marketing campaign. The Engagement refers to how people interact with your content.
Some examples of engagement include likes, comments, shares, and clicks. The more people engage with your content, the more successful your campaign will likely be.
3. Leads Generated
A lead is someone who has shown an interest in your product or service. A lead can be generated in several ways, but some common examples include filling out a contact form on your website or subscribing to your email list.
Tracking the number of leads generated from your influencer marketing campaign can give you a good idea of how effectively it is driving new business.
The final metric you should track is sales. This one is self-explanatory – if your influencer marketing campaign results in more sales, it’s successful.
Measuring sales can be tricky, but there are a few different ways to do it. One method is tracking how many people use a unique discount code you offer to influencers. Another way to measure sales is to look at how much revenue is generated from traffic that comes from your influencer’s blog or social media account.
Why Does Influencer Marketing Need To Be Tracked?
Influencer marketing needs to be tracked because it’s essential to know how well your campaigns perform. Several ways to track influencer marketing include social media metrics, sales numbers, website traffic, and engagement rates.
- You can better understand what’s working and what’s not by tracking these things.
- Tracking influencer marketing to improve your campaigns over time is also essential. For example, if you see one type of campaign outperforming another, you can focus on running more successful campaigns in the future.
- In short, tracking influencer marketing is essential if you want to run successful campaigns.
There are various ways to track influencer marketing, and the best way to track it will depend on your goals. However, some essential things to track include social media metrics, sales numbers, website traffic, and engagement rates. You can better understand what’s working and adjust your campaigns accordingly by tracking these things.
Ways: How To Track Influencer Marketing:
Set Up Google Analytics
If you don’t have Google Analytics on your website, now is the time to do it. Google Analytics is a free tool that will allow you to track your website traffic and see where it’s coming from. Setting up Google Analytics is a bit beyond the scope of this blog post, but there are plenty of resources to help you get started. Once you have Google Analytics set up, add tracked links to your influencer’s content to see how much traffic they drive to your website.
Use UTM Parameters
UTM parameters are special codes you can add to your links to track where they came from. For example, let’s say you’re running an influencer marketing campaign with three different influencers. You can use UTM parameters to track which link came from which influencer. That way, when someone clicks on a link and ends up on your website, you’ll be able to tell which influencer drove that traffic. Adding UTM parameters can be a bit technical, but plenty of resources can help you get started.
Keep An Eye On Your Social Media Metrics
If you’re running an influencer marketing campaign on social media, keep an eye on your social media metrics. These metrics will give you an idea of how much reach and engagement your campaign is getting. For example, if you’re running a Twitter campaign, you can track things like hashtag impressions and retweets. If you’re running a Facebook campaign, you can track things like post reach and reactions. Again, there are tons of resources out there to help you get started with tracking social media metrics.
Pay Attention To Your Sales Numbers
What matters is whether or not your influencer marketing campaigns are driving sales. So, pay attention to your sales numbers before and after you run an influencer marketing campaign. If you see a spike in sales after running a campaign, that’s a good sign that the campaign was successful. On the other hand, if sales remain flat or decline after running a campaign, that’s a bad sign that the campaign wasn’t successful. Of course, other factors can affect sales (like seasonality), so it’s essential to take those into account when evaluating the success of your influencer marketing campaigns.
However, if all other things are equal and you see a decline in sales after an influencer marketing campaign, that’s something worth investigating further. It could be that the influencers you worked with didn’t have as much influence as you thought, or it could be that the product or service you’re selling just isn’t resonating with their audience.
15 Tips For Tracking & Measuring Influencer Marketing Campaigns
There are a few different ways to track and measure influencer marketing campaigns. Here are 15 tips to help you get started:
- Set up your website’s Google Analytics and track links to see how much traffic your influencers drive.
- Use UTM parameters to track which links come from which influencers.
- Keep an eye on your social media metrics to see how much reach and engagement your campaign gets.
- Pay attention to your sales numbers before and after you run an influencer marketing campaign.
- Use a tool like BuzzSumo to see how much social media activity your influencers drive.
- Use a tool like Klout to measure your influencers’ influence scores.
- Use a tool like Hootsuite Insights to track how often your brand is mentioned online.
- Run a Google AdWords campaign and use tracking codes to see how many people click on your ads from your influencers’ content.
- Use a URL shortener like bit.ly to track how many people click on links from your influencers’ content.
- Use a tool like Followerwonk to track how many new followers your influencers are helping you gain.
- Use a tool like SocialRank to see how engaged your followers are.
- Use a tool like Crowdbooster to track how much reach and engagement your campaign is getting.
- Use a tool like Measured to track how much reach and engagement your campaign is getting.
- Use a tool like Meltwater to track how often your brand is mentioned online.
- Keep an eye on the overall performance of your website and look for any spikes in traffic or conversions after running an influencer marketing campaign.
Tracking influencer marketing can help you measure your campaigns’ success and ensure you get the most bang for your buck. Use the four metrics above to get started, and you’ll be on your way to tracking influencer marketing like a pro!
Do you have any other tips for how to track influencer marketing? Please share them with us in the comments below!