Google Trends is a useful search trend feature provided by Google itself. It helps business owners about how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given time. So you can use this information from Google Trends for your SEO and better business growth. Google Trends’ feature real-time data analysis can tell you what people were searching for on any date from 2004 to a few minutes ago.
It offers a clear picture of the issue that they are struggling to find information on. From this, we can update our content strategy to target users who are most likely going to search for your product or services. This article will help you understand what Google Trending searches are and how they can integrate with the marketing process to help your business.
What Is Google Trends?
Google Trends is the tool that provides you a service for accessing a list of large unfiltered keywords that get searched on Google in your marketing process. The list contains actual Google trending search queries regarding your search keywords. This list will allow you to understand people’s interest in a particular topic or a trending topic in a particular domain. You can use this tool to filter this list for Geo-based interest search.
Is Google Trends Free To Use?
Google Trends is a free data exploration tool that allows businesses to see what their target audiences are interested in and curious about in real-time. This data is used by many marketers to obtain insight into customer behavior.
Google trends’ real-time search option is useful for observing what’s going on right now and in relation to news coverage.
Before starting to use this tool as a part of your marketing process, it’s important to understand the power of this tool. This tool is for serious marketers who are willing to generate huge organic traffic through SEO for business growth.
The best attribute of the Google Trends tool is that you can use it for free. You can access this data in the form of visual representation. Originally introduced back in 2006 and recently updated in 2018, you can use this precious tool for
- Recent Trending topics searched on both Google and Youtube.
- Trending topic among a specific domain
- Trending topics around your local area
How Google Trends Can Be Useful For SEO Purposes?
Following are some tips that can help you to use the Google Trends for SEO.
1. Keyword Research
Inputting some specific terms related to the marketing process for your business can help you to utilize Google trending search keywords for SEO. After pressing the search button, google trends will return a visual graph that contains the popularity of search terms over the year. There is an option where you can change the time frame of that specific search term to know its popularity.
The trending feature of Google Trends is Related to Keyword recommendations. This feature allows you to identify and suggest better and most relevant keywords based on your search term. When you search for a specific term on it, this website will return search results as well as closely related keywords for it.
2. Related Topic Discovery
As we discussed before, not only does google trends suggest related keywords but also this tool suggests a related content topic as a part of your SEO process. And these recommendations can help you to generate a new content idea for your next article.
3. Advance Search Option
You can use the term “Related queries” option or any other specific search option to find a new keyword. But have you noticed that you have five different options:
- Web Search
- Image Search
- News Search
- Google Shopping
- Youtube Search
Each option will display different results related to your search result. Plus, you can also sort both related topics and related queries based on the rising result and top results. You must use the rising sort option if you want to know and record hot topics.
4. Geo-Location Based Result
Google trending tool is mostly and commonly used for keyword research purposes. But if you are working on your business website for local SEO setup then you can add a Geolocation filter while using it. Using this feature, you can get to know which region needs your product or service. So you will get your target audience to initiate your marketing process.
You can choose an ideal timeframe to launch your content, sales, or seasonal offers so that they reach the target audience just in time for the peak. By understanding how to use Google Trends, you will be able to research keywords and themes ahead of time, track their peak searches over time, and arrange your content based on the results.
How To Use Google Trends For SEO?
Consumers utilize google results to access a variety of information sources by entering their own keyword-filled searches, it can be a part of your SEO process. When the search results are usually large in number, there is no point in using the entire resources available. On the contrary, they do not click on the next page of the Google search results. Businesses who wish to increase their sales can use Google Trends to rank higher on the search engine results page (SERP).
More Data Accuracy By Keyword Comparison
On a scale of zero to one hundred, Google Trends displays a relative visual representation of traffic. Because the graph is on a relative scale, it’s impossible to tell if the trend is reflecting hundreds or thousands of keyword searches. This can come in handy if you are aware of the fact how much traffic any other keyword can generate.
If you want to get a more accurate result for your search query, you must compare your primary search with keywords with more search volume. The keyword you are using for comparison has not to be related to your primary keyword. If this volume information isn’t accessible, here’s a solution for gaining a sense of search volume.
Compare Keywords For Audience Insights
There are mainly two ways you can analyze your keyword data.
- Upward Long-term trend
- Downward Long-term trend
The Upward Long-term Trend means if the represented graph indicates that the topic you searched is going upward, then you should start creating content for the same. On the other hand, The Downward Long-term trend is the condition where the graph indicates a down arrow which means the topic you are searching is getting down and other topics are getting up and you should probably change the idea in your marketing process.
Related Topics & Queries
As we have discussed before, this tool has amazing features like Related Topics and Related queries.
Related topics are the queries that share similar concepts. Topics are a type of search query that has a common factor. Topics are generally language-independent, although it’s unclear if this is the case with Related Topics.
Related queries are similar to Related topics. In general, top inquiries are the most popular, whereas rising queries are those that are growing popular.
Massive Traffic With Short-Term Trends
Using a timeframe like 30 or 90 days for keyword search can result in an invaluable insight for rapid change in search trends. Google Discover and News both receive most of the traffic from the mobile devices.
While Google Discover is less relevant to trending topics than Google News, staying on top of current interests is beneficial for attracting a lot of visitors through Google Discover and Google News right now.
Available Categories For Keywords.
To provide more accurate data, Google Trends can filter down your keywords based on categories. The Categories option is essential since it helps you refine your keyword research to the right context.
For example, If your term context is taxis (automobile), it makes sense to use Google Trends to filter the data to just present statistics for the vehicle context in your marketing process. You may get more accurate information on the topics you’re researching for content by refining the Google Trends data by category.
Use Categories To Discover Search Intents
One of the amazing features provided by Google Trend is to refine your search result with different categories like Web Search, Youtube Search, Image Search, Google Shopping, and Google News. It is the best way to research future content creation which can skyrocket your business’ marketing process.
When users are highly focused on a single type of intention, Search Types provide insight into it.
Refining your research allows you to cut through the “junk” that may be cluttering your keyword research and get directly to the signal – the most essential data.
Youtube search category is best for those who are willing to write “How to” content.
Google Trends is one of the best tools that help people search through the “Trending Searches” to find keywords that can help a website in SEO. By using Google Trends you can discover the natural long-tail keywords which are capable of ranking a website in Google search results. This is best if you include it in your marketing process.
Trending searches are one of the most interesting and useful pieces of information that you can use to boost your SEO efforts. Now you will be able to find out what is most interesting for the people online, what searches really interest them at the moment.
Google keeps altering its algorithm game with the shift in the current consumer expectations. If you’re willing to roll up your sleeves and go beyond the standard search, you’ll discover unique insights that can significantly improve your SEO game.