Most job applicants overlook the importance of cover email. Yes, they send a resume but ignore the cover email. This is a big mistake and can even cost you your job opportunity.
An email cover letter is the first impression you make in front of a recruiter. An effective email cover letter will land you the job, whereas the poor ones will see your CV go into the trash. Hence, it always becomes essential to craft a good cover letter with your resume.
So, let’s dive into the basics of cover letters and see how to write an effective email cover letter that will land you your first job.
What Are Email Cover Letters?
A cover letter is a letter sent along with the resume to the prospective employer. It is also called a letter of application or a letter of intent. This letter is mainly focused on introducing yourself and getting the reader to read your resume.
It should be written in a way that encourages the reader to read your resume. Your letter should be able to tell the employer why you are contacting them, what your goals are, and what you can do for the employer. If you are applying for a specific job, your letter should tell the employer why you are the best person for the job and why they should hire you.
How To Craft A Good Email Cover Letter?
A covering letter acts as a sign of courtesy to the hiring manager. It tells the hiring manager that you are polite and professional and are the best for the job.
Hence, it’s essential to know how to craft a good cover letter. On that note, here are the things you should keep in mind while crafting your first cover email:
Keep The Letter Brief & To-The-Point
While it’s important to include a cover letter with your resume, it’s equally important to make sure that they are well written. A cover letter should not be a lengthy novel; instead, it should be a concise and to-the-point way to introduce yourself and your resume to potential employers.
Remember that your cover letter is not your resume. Hence, don’t start mentioning all of your achievements and expertise. Here you’ll be introducing yourself within a para of not more than 2 – 3 lines. Then write why you are the best for this job and why the employer should hire you.
Make them understand what value you can provide and convince them to check out your resume and portfolio. You can even highlight a couple of your achievements and expertise here. Then show gratitude to the reader for reading your email, and end your email with a strong call-to-action.
Use A Simple Tone
Employers hardly spend 10 seconds going through a job application. Hence, there’s a lot to consider when writing a cover letter. It should also be written in a way that is clear and easy to read. This is where it can be tricky since you have to make sure that you can get your point across without being too wordy.
This means that you should only use proper grammar and avoid any “business” words that will distract the reader. It is also essential that you make your letter stand out. If it is just like all the others that the company receives, you will not grab their attention.
Pro tip: Use a different font face and size. Using a different font style or size can quickly grab attention and make your cover letter stand out.
Add A Solid Subject Line
A cover letter is often the first thing a potential employer reads, and the subject line is arguably the most important part of your cover letter. It’s what catches the recruiter’s attention, so you must make an excellent first impression. A strong subject line can make a difference in whether or not your cover letter gets read.
The best way to do this is to use some eye-catching words and lines relevant to the position you are applying for. Keep it short and simple and make it stand out from the rest of the emails. An example of a good subject line could be something like:
‘Applying for the Sales Assistant position.’
Personalize Your Email
Everyone finds it encouraging when they hear their own names. Then, why not use this advantage to make your cover letter stand out?
Using email personalization tactics like adding the reader’s name and mentioning a couple of lines about him can really have a significant impact on your cover mail. It can quickly grab the reader’s eyes and encourage him to go forward. Hence, do some research, go through their social handles, go through the company websites, and craft a cover letter that can help win the employer and, ultimately, the job.
End Your Letter With Professionalism & Gratitude
The ending of a cover letter is as important as the intro. The end is the last thing the recruiter will see. You may have written a great opening with a perfect body. But, a bad ending can easily make you end up in vain.
The ending should convey gratitude to the reader for giving their time to read the letter and a strong CTA. It should encourage the reader to check out your resume and get in touch with you. Remember, you cannot be very pushy and force the employer to contact you. Be polite and professional and quote that you’ll be waiting for the response.
In the end, wisely pick up a professional sign-off like ‘Sincerely’ or ‘Best Regards’ and end your email with your full name, signature, and contact details. You can even leave your LinkedIn profile link or other social media handles with your contact details.
Your cover letter is a brief of your resume. Here you have the chance to present yourself and your skills to a potential employer. It is the first thing that a recruiter sees when they open an email that you’ve sent them, and you can never afford to attach an awful cover letter with your resume. Hence, use the above tips, craft an eye-catching cover letter, tie it with your resume, and you are good to go!
Furthermore, if you have any doubts regarding the above points, we would love to solve them in the comment section below!