An email is not just a communication platform. It is a marketing platform that can generate revenue and business opportunities. Hence, to get the best out of the email marketing channel, you need to craft your emails perfectly from the beginning to the end.
You need to have an excellent ending to catch your reader’s attention and make them remember you and your approach. Otherwise, your email will be just like so many others. Hence, if you want your emails to be noticed and read, you need to have a good closing.
Why Adding Best Regards In Email Important?
Email closings like best regards are more than just a nice touch; they can actually benefit your email campaign. The email closings simply convey the type of person you are. Not only do they give the recipient a sense of closure, but they also help the email stand out in the crowded inbox. Hence, ending your email in the right way always becomes essential.
Now, the closings only cannot make an impact. So, if you’re looking for a way to capture your reader’s attention and help your emails get noticed, never forget to add the following information:
A Closing Line
A word of gratitude for reading the email at the end always seems incomplete. A strong closing line is important as well. The closing line should have a call-to-action that should encourage the reader to respond to the email or take action.
For Example: If you have applied for a job and looking for a reply, you can consider a closing statement like:
Thank you for giving your precious time to read this email of mine. I have attached my resume and portfolio.
Looking forward to hearing your thoughts on the same.
Many people make the same mistake of putting only their first name at the end of an email. Yes, it’s okay if you’re writing an informal or casual email to your family or friend. But, it can really ruin your professional impression if you do the same in a business or formal email.
Hence, it’s essential to put your full name at the end of a formal email. Such emails with full name signatures have higher chances of getting a reply.
Your professional title next to your signature is not always marked essential, but it can actually help you strike the reader’s mind later. As people don’t always remember the sender’s name.
Hence, adding the job title can be helpful, especially when you are approaching someone from a different company.
Though your reader already gets your email as your contact information, adding your other contact information never goes in vain. You can consider adding your phone number, links to social media handles, your email address, etc.
Best Signing-offs To Use At The End
Besides all of the above points, the most important thing to end an email is a professional-sign off. Now, we are always taught to use ‘Best Regards’ or ‘Sincerely’ to end an email, which is absolutely fine. But don’t you think that these are too overused? Hence, here’s a list of some of the best sign-offs that can help you end up professionally:
Email Closing “Best Regards” Alternatives
- Sincerely: Sincerely is the most common and safe way to end your letter. Be it a job application or a cover letter- this can help you in almost any scenario.
- Best Wishes: A safe and professional way to end your email with. But it sounds more like a greeting card, and sometimes it might not fit with your email tone.
- Have A Great Day: This is a great way add positive ending in the email and showing that you might not be able to reply further email or you are saying good bye and not expecting more replies.
Best Regards For Professional Emails
- Cheers: Cheers is the most effective sign-off and has a very high chance of getting a reply. Keep your email conversational and optimistic, and end your email with cheers – you’ll definitely get a response.
- Best: Best is yet another sign-off that is used by almost everyone. This conveys best wishes more formally. Yes, this is safe, but it might end up with a dull expression sometimes.
“Best Regards” Alternatives For Gratitude Emails
- Thanks in advance: This closing sign-off is a great way to end your email when you both want to convey gratitude and set an expectation from the reader. According to reports(Boomerang Studies), Thanks in advance have relatively more chances of getting a response.
- Thanking You: Thanking you or thanks is the best way to show gratitude and is similar to what Thanks in Advance conveys. Hence, make sure to use this when you’re expecting something from the person on the other side.
Kind Of Best Regards To Avoid In Emails
- With Love: With love sounds for some loving person. This is great for family and friends. And obviously, it’s never ever recommended to use it in a professional email.
- Thnx or Rgrds: Short forms like these are enough to ruin your professional image in front of the reader. If you’re a school kid and are writing to your friend, it’s okay. But never use this in a formal email.
- Yours Truly: Before using this closing, ask yourself: Really do you belong to the reader? Obviously not. It conveys the same tone as With Love. Hence, use this to whom you really belong, like your parents or friends.
No matter how well you have crafted your email, the closing is the last thing the reader reads. The ending will decide whether the reader will remember your name or not. Hence, it’s always essential to keep your email personalized, engaging, and end up professionally. Use the tips mentioned above, choose the closing sign-offs wisely, and you are good to go.