Digital Marketing

SEO Vs. SEM

SEO Vs. SEM: A Quick Clarification To The Confusion

As a digital marketer, you might have heard of Search Engine Optimization and Search Engine Marketing. And, you might have been confused between the two often. So, are they the same, or is there any difference? Don’t worry; we’ll clear all of your doubts in this blog. What Is Search Marketing? Before understanding the differences …

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Sales Funnel Templates

Sales Funnel Template | Build Effective Sales Pipeline

Many businesses want to invest in a lead generation marketing strategy, but they don’t know how to get started. The biggest mistake that most companies make is to create a role for the marketing team that is not clearly defined. On that note, a sales funnel template can make all the difference in how you …

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marketing tactics

10 Marketing Tactics That You Must Have Never Heard Before

It needs a lot of effort to grow a business. First of all, you’ll need a decent idea, a solid product or service that will provide value to your consumers, and, most importantly, some top-notch marketing tactics to take your business to the next level. What Are Marketing Tactics? Marketing tactics are strategic methods or …

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Best Email Lookup Tools For Your Business

Best Email Lookup Tools For Your Business

For businesses, email lookup often becomes essential. Be it because they want to contact someone but don’t have the contact details or need them for their marketing campaigns. Hence, whether you are a salesperson, marketer, or businessman, having the email addresses of people always becomes essential. Most people have their email IDs listed on online …

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Agile Marketing

An Introductory Guide To Agile Marketing For Beginners

Do you want to increase the speed, predictability, and transparency of your marketing process? If yes, then Agile Marketing is the way to go. Agile marketing refers to using data and analytics to continuously source possible possibilities and solutions to queries in real-time, using tests quickly, assessing the results and quickly emphasizing. When you leverage the power …

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SaaS Marketing

SaaS Marketing: What Is It & How It Is Different?

Undoubtedly, marketing is hard – no matter online or offline. But do you know, marketing has no physical behaviour? And it is what that swiftly changes? SaaS marketing is a technique that encourages users to take subscription-based SaaS products. It is also known as Software as a Service, in which businesses sell their products in …

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Direct Response Marketing

Direct Response Marketing – Core Fundamentals

Driving traffic on a website is easy as compared to turning those visitors into potential leads. Boosting conversions to increase revenue is the primary aim of every business. So how can you do that? Direct response marketing offers a convenient and cost-effective option that often generates rapid responses from consumers. In short, it encourages the …

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CRO Marketing

CRO Marketing: Everything About It From Scratch!

With the introduction of new tools and technologies, it has become easier to get traffic on the website through social media, SEO, and paid marketing. But, it will not guarantee that visitors will turn into potential leads. With this in mind, you must focus on CRO marketing. CRO marketing helps companies to gain momentum for the …

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marketing platforms

Best Marketing Platforms For Any Business To Start

So you have decided to start your business in 2021 but don’t know which marketing platforms to use for the sustained growth of your business. Don’t worry – you’re not alone. Research says that more than 30% of businesses evaluate their content creation workflow as fair or poor because they are not leveraging the right …

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