Digital Marketing

marketing metrics

Marketing Metrics Guide With Uses & Examples

Today’s competitive business landscape is all about content marketing. Measurable results and accountability have become the cornerstones of marketing success. Few marketers, on the other hand, are aware of the wide range of indicators that may be used to assess marketing strategies and dynamics. Even fewer people are aware of the advantages, disadvantages, and intricacies …

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How To Write A Newsletter

How To Write A Newsletter: Beginner’s Guide [6 Steps + Tips]

If you have recently set your foot in the world of email marketing, then a newsletter might sound a bit intimidating to you. If you are unsure of getting it right in your first draft, then this article will tell you how to write a newsletter right! What Is A Newsletter? If you have an …

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Follow-Up Subject Line

How To Write Email Follow-Up Subject Line? {With Examples}

A subject line is like a title to an article, a key slogan of any ad, or a newspaper headline that helps the reader connect with the entire email. It is the first line that your reader sees after the sender’s name. A subject line should be precise, informative, and appealing. What Is The Importance …

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Google Advances Image Search

Beginners Guide On Google Advanced Image Search

Ever felt the need to search Google for images instead of words? Apparently, some searches are more suited to pictures than words. On that note, Google’s Advanced Image Search comes in handy. It is a pretty good tool to use when you want to search for an image online. Especially when you’re looking for a …

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Landing Page Optimization: Best Practices, Tips, and Tools

Optimizing your landing page is one of the first things that you should do to engage customers in advertising campaigns. It is especially important as marketers are now focused on optimizing the message delivery to align with the changing marketing environment. When your landing page is optimized correctly, the conversion rate gets a boost, and …

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introduction emails

Introduction Emails: How To Write An Engaging One?

First impressions count – especially for your business. With the ever-increasing amount of messages being sent each day, getting someone’s attention can be difficult. And here’s where introduction emails come into play. An Introduction email can be the first impression that a company makes on its customers. A bad introduction email can make customers feel …

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Best Regards In Email

How To Write “Best Regards” In Email? With Tips & Examples

An email is not just a communication platform. It is a marketing platform that can generate revenue and business opportunities. Hence, to get the best out of the email marketing channel, you need to craft your emails perfectly from the beginning to the end. You need to have an excellent ending to catch your reader’s attention and …

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B2B Marketing Strategies

Top B2B Marketing Strategies That Always Work

In this digital era, competition in the B2B industry is at its peak. Hence, taking on some marketing strategies always becomes essential for digital marketers in such a competitive scenario. B2B marketing is about creating and sustaining a healthy business-to-business customer relationship for businesses through sales activities. It ultimately helps create and deliver value and …

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Email Cover Letter

Email Cover Letter: What Is It & How To Write Good One?

Most job applicants overlook the importance of cover email. Yes, they send a resume but ignore the cover email. This is a big mistake and can even cost you your job opportunity. An email cover letter is the first impression you make in front of a recruiter. An effective email cover letter will land you …

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