It’s important to stand out from the crowd to gain equity in the crowded marketplace. You must think out of the box when you come up with the content. The current generation is always on the go, and nearly 80% of the young audiences want to see things visually. You can create a website, you can have a Facebook page, but the most effective way to see your brand grow is influencer marketing.
Why Should You Reach Out To Influencers?
Influencer outreach can be one of the most effective tactics for promoting your business or website. It’s important to understand that influencers have an extensive network of connections, and they can spread your message further than you could ever dream of.
There are many different tools and strategies for reaching out to influencers, but most can be divided into two categories:
1. Targeted Outreach: This method involves looking for influencers who have already mentioned your brand or your niche.
2. Cold Outreach: This method involves looking for influencers who aren’t aware of your brand or haven’t mentioned it at all.
Now, if you are a business owner, you know you’ll need a strong brand pitch email template for taking on influencer marketing ideally.
What Is A Brand Pitch Email Template?
A brand pitch email template is an email template that you can use to create effective pitch emails for all of your sales emailing needs. A brand pitch email template can be used to help you pitch relevant information to prospects (target person) in a way that will catch their attention and get them interested in learning more. This means you can keep your brand at the forefront of their minds and increase your chances of securing a sale.
How To Create A Perfect Brand Pitch Email Template?
Here are the important points to keep in mind while creating a brand pitch email template to take on influencer marketing perfectly:
Save Your Email From Getting Into Spam Folder
Recently, you may have noticed many emails from businesses with subject lines like: “XYZ – New Offer for You!”. But if you’re like most people, you immediately delete them as spam because they are spam. The fact is, people have a lot of offers in their inbox already, and they don’t need another one. Hence, the first step to getting connected to anyone via email is to make sure your emails are not ending up in the spam folder.
But why is an email marked spam? There are a lot of reasons why an email is flagged as spam. The reasons can be low engagement rates of your newsletters and emails, issues with your DKIM or SPF, or some specific keyword that triggered the web email service to mark it as spam. Even if your IP address was used to send such spam emails before, you can be marked as a spammer.
But don’t worry, here are some tips you should keep in your mind to protect your emails from being marked as spam:
- Setting Up Your Email: Using free email services like Google or Yahoo for personal use is excellent. But it can have a negative impact if you use the same for your business. Companies with such free domains trigger the person on the opposite side to think if you are genuine and trusted or a fraud.
Hence, having a custom email never goes in vain for your business. Having your .com will always help you to create your professional image and uplift your brand’s reputation.
- Keep An Eye On Your DKIM, SPF, & Avoid Spammy Words: Not everyone is very used to these terms, but they are vital points to keep in mind. DKIM (Domain Keys Identified Mails) verifies whether the sender is authorized or not and SPF (Sender Policy Framework) detects if the emails are verified and are not spam messages.
Hence, always remember to keep both of them in mind while setting up the email. Furthermore, try to avoid some phrases and words like ‘congratulations,’ ‘we offer you’, ‘dear pal,’ ‘this is not spam’ etc. These types of words can trigger the mail service providers as fraud or spam.
Choosing The Right Influencers For Your Business
It’s always important to choose the correct influencer for your business based on their niche. Let’s say there is an influencer with a gaming page and 5 million followers. People follow him for games and topics related to games. Now even if he promotes your financial business, you won’t find that reach.
But, on the other hand, if another influencer posting financial content with 100K subscribers will promote your business, you would definitely get a better result than the former one. Hence, you will need to understand the difference between reach and niche and choose the influencers accordingly.
Personalize Your Emails
Once you have decided to choose a perfect influencer for your business, you’ll need to reach them out with an individually personalized email. Influencers get a lot of emails from many businesses. You’ll need to make your message stand out and attract attention. You can start your message by marking a specific post you find interesting or related to their social media handles. You can even add a personalized video clip in your email to impress them. Do anything that makes your target influencers relate with you and your business.
After you’ve decided how you’re going to reach out to influencers, it’s time to think about what you’re going to say. The tone you use is just as important as the words, so you should be able to take a few minutes to think about what you want to say. So, here we have some tips which will surely help you write a perfect email to clear your thoughts without compromising the brand’s reputation:
A perfect subject statement: We learn from our school days that the whole letter or email depends on the subject statement. Hence, try to provide a strong subject statement.
A lot of people teach us a lot of things regarding this short 5-6 word statement. But all we need to do is keep it short and to the point as the total attention depends on this short statement. Keep it personal and also try to avoid those triggering words mentioned before.
Note: A lot of people use their smartphones to read emails. Hence, keep your subject statement under 50-60 characters.
Prioritize them first: Many people, while writing to an influencer, make the same mistake and start explaining what they want the influencers to do. Instead, you should try to make them understand why they should promote your brand. Always speaking about your side may have negative impacts on your relationship with the influencer.
Hence, try to provide them with a clear insight into your product and try to clear all of their doubts. Finally, without stating what price you can offer, ask them for their charges.
Example Of A Brand Pitch Email
Even after following the above tips, you may require an example to clear all of your remaining doubts. Hence, here we have provided a template of how a professional brand pitch email may look like:
Subject: Let’s take on the future of gaming peripherals together!
We really love your Gaming Channel on YouTube. We’re very impressed with how you make gaming very easy and joyful for people. Many of our staff members started playing GTA V, getting inspired by your live streams.
All of this really got us thinking about who can be a better partner than you when launching our latest gaming appliances collections. You will surely like the cool RGB effects in our gadgets. We would love to send you the samples, which you can use and review in your channel.
It would be a pleasure for us to review those units in your channel, use them in your gameplay videos, and share your feedback on other social media platforms too.
You can check out our products from <link>. Please let us know your thoughts on the products, and feel free to share your prices.
Gaming Peripherals Ltd., California
Here we have a simple example of a brand pitched email, which is bound to attract the attention of the virtual character Steve. You can use this template or even add some other points if you wish and make your client believe that there can be a great partnership between your business and their names.
Communicating with famous influencers is never easy. There are many other business professionals like you already standing in the queue to promote their respective brands. Hence, you’ll need to create a unique and eye-catching brand pitch email template so that you don’t get stuck in the crowd. We always suggest creating more than one template keeping the above points in mind so that you can find out which one is working best.
Furthermore, if you have any issues regarding the above topics, we would love to clear them in the comment section below!