Last Updated on July 29, 2021 by Vibhu Dhariwal
Before we delve into discussing the best B2B content marketing ideas and tips, it’s important to understand, what is B2B content marketing?
Content marketing is an approach where businesses use different content to attract, engage, and convert their visitors. It can be in the form of blogs, videos, podcasts, case studies, etc. Crafting the best content marketing strategies can help businesses to survive in the long term by increasing brand awareness, lead generation, boost revenue and business growth. And when we talk about B2B content marketing (means add B2B before content marketing), we refer to perform this marketing practices for B2B businesses.
B2B content marketing strategy is important for every business – no matter what the industry is. But, how these forms of content are developed, published, and promoted is the main challenge for marketers.
With that said, in this article, we will discuss some B2B content marketing ideas and tips which can definitely help your business to reach its height.
B2B Content Marketing Ideas
The vast majority of B2B marketers have preferred content marketing over traditional advertising. When you are researching B2B content marketing ideas, you want your business to be at the top of your audience’s mind.
Depending on your target audience and business niche, you can include the following forms in your content marketing strategy:
The first content form and also the best content form for B2B content marketing in the list is video tutorials. Undoubtedly, video marketing is one of the best ways to define your products/services, which your targeting audience will also engage with. Video marketing trends go far beyond entertainment content.
Research says that 88% of businesses now use video as a marketing tool. In 2018, 55% of people reported watching several technical videos each week.
Still, not convinced?
In 2020, more than 97% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. These stats indicate that video marketing for B2B content marketing for businesses is the right time to leverage the power of video content which can help B2B businesses reach one of the largest search engines by optimizing your videos for YouTube.
Today, blogs have completely overtaken social media for consumer influence. More than 80% of consumers regard blogs as a credible source of information. A blog is important in B2B content marketing as it is a part of your website that you will frequently update with new posts and information to keep readers engaged. Creating data-driven content can help you maximize the success of your blogs.
Establishing a blog will help enhance your SEO marketing strategy and improve your search results on Google SERPs. Intelligent, informative, and well-written posts are the key to successful blogging. These blog posts will also contain the best keywords in your industry, helping your post rank well in SERPs.
Blogging is an incredible tool for building a successful B2B content marketing strategy. Try it today, and you will be overwhelmed by the outcomes.
Show off your achievements with your previous client’s testimonials and let customers have their say and report on their experience with your product/service. Additionally, you can give customers application examples for your products in the form of images or video format.
Infographic Content Marketing
Infographics are the ones that can really pitch a big curveball for content marketers. It is a shame as a good infographic can get a lot of attention in the form of shares and inbound links.
Obviously, you can’t use an infographic for everything. But choosing the right time and graphic can promote this content format to the sublime. Successful infographics are simple, informative, and impactful. The point of them is to take a lot of complex information from a study or survey and break it down into the most important points.
Infographics can be used to punctuate written blogs or as standalone content for both blogging platforms and social media – just remember to keep it simple and meaningful – filled with informative data points.
Social Media Content Marketing
Among all the other forms of content marketing, social media content marketing is treated differently as it has its own set of rules. Social media marketing mainly focuses on getting people to look and respond directly. You want tangible engagement.
It is challenging to find the type of content and medium that resonates with your social media followers, but if you are already producing other types of content for your marketing, the good news is that you can simply use them for social media, too.
B2B Content Marketing Tips
Now you might have a deep understanding of the most common types of content marketing forms. Let’s discuss some of the effective B2B content marketing tips which will help you outrank your competitors.
Target Audience Of All Platforms Of The Sales Funnel
Creating brand awareness should be your top priority in content marketing. The content you create must be focused on all targeted groups for distributed marketing.
Run A Content Audit To Identify Gaps
A content audit is where you look at all of your content pieces and assign them to specific stages of the buyer journey. It is the process of cataloging and analyzing all of the content on your website, including its performance.
Brainstorm Content Ideas
To get the best content ideas, you can collaborate with the marketing and sales team who will come up with the ideas to the pain points of your personas.
Also, try to think of your own unique ways you can take on content or ideas that are already out there.
Keyword And Search Intent
Once you research for the best content ideas, it’s time to identify the best keywords related to your business. Creating content for low-volume keywords is of no use.
Always go for long-tail keywords because they have high search volume and low competition – and it will be easy for you to rank on search engines.
Additionally, you need to understand the intent of each search. The search intent can easily affect your keyword choice. You need to understand the intent of your targeted audience. It will help familiarize your content creation as well.
If you are impatient and want quick results, then you must consider paid advertising. It encompasses several paid activities such as PPC advertising, paid social and display advertising, banner ads, etc. Each one is different and understanding how they work will help you decide whether you need them.
Email marketing is often overlooked in b2b content marketing strategies. Email marketing or better can that can be said, personalized email marketing, can give you results beyond your expectations and it is a key part of every B2B content marketing strategy.
More than 95% of marketers use email to distribute content, and 40% say email newsletters are important to their content marketing success.
At first glance, B2B content marketing seems like a big challenge, but using the right forms of content and distributing it efficiently will give you the best outcomes.
You must create targeted content that will increase your visibility, strengthen confidence in your company, and build relationships with your customers. Use all the possible channels and focus on your business goals and objectives along with the needs of the potential customers.